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In 2024, a staggering 91% of businesses  use video as a marketing tool. But what about the other 9%? We often hear the same challenges: There’s not enough time  (30%) They don’t know where to start  (18%) They haven’t been able to convince their boss  (5%) None of these barriers surprise us at ONIX Productions. In fact, these are the very concerns our clients share when they first come to us. The good news? We've helped countless businesses overcome these hurdles and harness the power of video to engage their audiences. Tackling the "Time" Problem For many businesses, the idea of producing video content seems overwhelming. "We just don’t have the time," they say. This is a common roadblock—one that 30% of businesses  cite when explaining why they haven't jumped into video marketing yet. We get it; running a business is demanding, and finding the time for creative projects can feel impossible. But here’s the secret: partnering with a full-service video production team can turn that roadblock into an opportunity. For example, we worked with a corporate client struggling with time constraints to capture behind-the-scenes content of their product development. With our streamlined production process, we delivered a suite of polished videos that they could use across their social media platforms, all within a few days. In just one week, their Instagram engagement grew by 40%. Pro Tip:  Start small. One well-produced video that tells your story can save you time in the long run by engaging your audience more effectively than a dozen emails or static ads. Don’t Know Where to Start? Start With Your Goals. Another common issue is simply not knowing where to begin. This is the dilemma for 18% of businesses , who aren’t sure how to approach video marketing or how it fits into their overall strategy. When our clients express this, our first question is always, “What are your goals?” We had a client in the education sector who felt unsure about how video could help them with student recruitment. Through an initial consultation, we learned that they wanted to increase inquiries and boost brand recognition. We started by crafting a series of testimonial videos featuring current students. This approach directly aligned with their goals, and the results were remarkable: a 25% increase in student inquiries within the first month. Pro Tip:  Always tie your video strategy to your business goals. Whether it’s increasing brand awareness, driving traffic, or educating your audience, knowing what you want to achieve will guide your video production process. Convincing the Boss? Let the Results Speak for Themselves. Convincing higher-ups that video is worth the investment can also be a challenge. 5% of businesses  haven’t been able to convince their leadership teams that video marketing will deliver results. The solution? Show them what video can do. At ONIX, we’ve worked with several teams who were hesitant to allocate a budget for video production. However, once we provided them with a demo video highlighting their business’s core values and culture, the results spoke for themselves. One of our clients saw a 60% increase in social media engagement  after just one brand video, and the positive feedback from customers made it easy for them to justify further investment in video. Pro Tip:  Present decision-makers with clear examples of how video has delivered measurable ROI. Whether it’s increased engagement, higher conversions, or improved customer retention, the numbers don’t lie. In 30 Seconds, We Can Tell Your Story At ONIX, we believe in the power of video to communicate your story and connect with your audience. In just 30 seconds, a well-crafted video can engage your customers like no other medium can. Whether explaining your mission, showcasing a new product, or sharing a customer testimonial, video brings a personal touch that resonates. Ready to See What Video Can Do for Your Business? If you’re one of the 9% still unsure about jumping into video, we’re here to help. We have the time, tools, and talent to make video work for you, no matter your starting point. Whether you need help convincing your boss or don’t know where to begin, we’ve got you covered. Want to learn more? Send us a message or give us a call, and we’ll find time to talk about how video can elevate your business in 2025.

Businesses today are constantly searching for ways to create meaningful connections and stand out in a competitive market. One of the most powerful tools for achieving this is storytelling. By crafting compelling narratives, you can connect with your audience on a deeper emotional level, build brand loyalty, and drive engagement. In this blog, we’ll discuss how to build a strong brand narrative, use storytelling across various platforms, and enhance your corporate video and social media efforts to resonate with your audience. Why Storytelling Matters for Your Business Storytelling has been central to human communication for centuries. In marketing, its impact is undeniable: Emotional Connection : A great story evokes emotions, making it memorable. People are more likely to engage with a brand when they feel emotionally connected. Differentiation : In a crowded marketplace, a compelling story helps your business stand out, emphasizing your unique values and mission. Brand Loyalty : Consumers tend to support brands that align with their beliefs. Storytelling fosters this alignment, resulting in stronger brand loyalty. Increased Engagement : Stories capture attention and encourage sharing, which increases your organic reach and visibility. Building Strong Brand Narratives Creating impactful stories requires a clear understanding of your brand and audience. Here’s how to start: 1. Identify Your Core Message Define the key message that encapsulates your brand’s identity and values. This message should align with your target audience’s needs and desires. Actionable Step : Brainstorm with your team to identify the central themes of your brand. Use these as the foundation for your storytelling efforts. 2. Know Your Audience Understanding your audience is essential. Identify their demographics, pain points, and what motivates them to interact with your brand. Actionable Step : Create audience personas to guide your storytelling approach. Tailor your narrative to address their specific challenges and aspirations. 3. Craft a Compelling Narrative Arc A strong story has a beginning, middle, and end: Introduction : Present your brand as the protagonist. Conflict : Highlight the challenges faced by your brand or customers. Resolution : Show how your brand provides solutions and adds value. Actionable Step : Outline a narrative that follows this structure, focusing on how your brand overcomes obstacles to benefit customers. 4. Highlight Real Experiences Authenticity is key. Sharing real-life testimonials or case studies can make your story more relatable and trustworthy. Actionable Step : Collect customer testimonials and create case studies that showcase your brand’s positive impact. Leveraging Your Company’s Story Across Multiple Platforms Once your brand narrative is established, you need to share it across different platforms to reach your audience effectively. 1. Corporate Video Production Corporate videos allow you to visually communicate your brand story. Use different video formats to engage viewers: Company Overview : Summarise your brand’s history, mission, and values with captivating visuals. Testimonial Videos : Highlight customer success stories to build trust. Behind-the-Scenes : Share a glimpse into your daily operations to humanize your brand. Actionable Step : Plan a corporate video production that integrates various aspects of your brand’s story. Consider partnering with ONIX Productions for high-quality content creation. 2. Social Media Content Social media platforms provide a versatile space for sharing your brand story: Visual Storytelling : Share images, videos, and infographics that communicate your narrative quickly. User-Generated Content : Encourage customers to share their stories and experiences with your brand. Live Streaming and Stories : Utilise live features on platforms like Instagram and Facebook to connect with your audience in real time. Actionable Step : Create a content calendar that outlines how your brand narrative will be incorporated into your social media strategy. Enhancing Emotional Connections Through Storytelling To deepen the emotional bond with your audience, focus on these strategies: 1. Create Relatable Characters Feature relatable characters—whether customers, employees, or brand ambassadors—in your stories. This allows your audience to see themselves in the narrative. Actionable Step : Highlight individuals in your videos and social media content who represent your target audience’s journey and success. 2. Use Strong Visuals Visual elements play a crucial role in storytelling. Use compelling imagery and cinematography to make your content more engaging. Actionable Step : Collaborate with creative professionals to produce visually captivating content that complements your narrative. 3. Engage in Two-Way Communication Encourage feedback and interactions from your audience. Engaging directly with your community fosters deeper emotional connections. Actionable Step : Actively respond to comments and conversations around your storytelling content on social media. Harnessing storytelling is essential for businesses looking to create lasting connections with their audience. By building compelling brand narratives, leveraging storytelling across multiple platforms, and focusing on emotional connections, you can create impactful content that resonates with your audience and drives business success. At ONIX Productions, we specialise in creating engaging corporate videos and social media content that tell your brand’s unique story. Let us help you craft a narrative that connects with your audience and propels your business forward.

To grow your audience, let your current followers speak for you! Showcasing real testimonials from happy customers is one of the most effective ways to build trust. It’s more powerful than numbers alone, with research showing that: 72% of customers say positive testimonials and reviews increase their trust in a business. 88% of consumers trust online reviews as much as personal recommendations from friends and family. Public relations expert Dawna Jarvis highlights that testimonials act as a "bridge of trust," connecting potential clients to your business. Here’s how you can start gathering and leveraging testimonials effectively: 1. Ask Directly and Sincerely When wrapping up a project, reach out to satisfied clients for feedback. Please don’t wait for them to offer; ask proactively. Business strategist Jordan McAuley recommends being transparent: explain why the testimonial is valuable for your business and encourage them to mention their projects or brands. Actionable Step : Send a follow-up message after a project, thanking clients and asking for feedback. Keep it simple and considerate, and suggest they share it on your preferred review platform. 2. Turn Unprompted Feedback into Testimonials Sometimes, clients share positive feedback unprompted. Capture these moments by encouraging them to turn their praise into a formal testimonial. Use tools like Google Alerts to monitor mentions of your business online so you don’t miss out on positive feedback that isn’t shared directly with you. Actionable Step : Whenever you receive a compliment, thank the client and ask if they’d be willing to share it on your website or social media page. Include a direct link to make it easy. 3. Simplify the Process for Clients To get effective testimonials, keep the process easy and specific. Ask questions that guide clients to reflect on their experience, such as: What was your biggest challenge before working with us? How did our solution make you feel? What specific results can you share? Actionable Step : Create a template with these questions and share it with clients when requesting a testimonial. 4. Feature Testimonials Everywhere Make testimonials a visible part of your marketing strategy. Place them on your website, social media, email newsletters, and even in ads. Videos and images featuring clients’ real words can create a stronger connection with potential clients. For example, Dawna Jarvis suggests turning testimonials into mini-stories to help potential clients envision their own success. Actionable Step : Select your most impactful testimonials and design them into branded images or videos to share across all platforms, from social media posts to website banners. 5. Use Testimonials for Feedback and Improvement Feedback isn’t just praise; it can help you improve. Pay attention to any suggestions within testimonials to keep your offerings aligned with your client’s needs. As Dawna mentions, testimonials can attract quality partnerships as well. Brands want to work with highly respected businesses in their field, and positive testimonials help boost that reputation. Actionable Step : Set up regular client feedback reviews and adjust your services or offerings accordingly. Use positive testimonials as talking points when negotiating with brand partners or sponsors. Final Tip: Take Your Testimonials to the Next Level with Video Research shows that videos are shared 12 times more than text and images combined. Encourage clients to give video testimonials, which are especially engaging and easy for potential clients to relate to. Actionable Step : Offer clients a simple recording option (even a quick smartphone video!) and ask them to share their story in a short, candid clip. Post these on your social media, YouTube, or your website for maximum impact. For building trust and credibility, testimonials are invaluable. Start by requesting authentic feedback, sharing it strategically across platforms, and using it to refine your offerings. With testimonials, you’re not just growing your audience—you’re building a loyal community. [Click to watch the video we made of client's testimonial for ARK Lighting] Looking to build trust and showcase your clients' success stories? Contact us to explore how we can help you create a powerful library of testimonial videos, giving you authentic, relatable content to use across all your digital channels. Let’s work together to turn customer satisfaction into compelling social proof that resonates with your audience.

The past few months at ONIX have been both challenging and exciting as we’ve navigated changes and growth. Today, I’d like to take a moment to share some important updates as we continue to evolve as your trusted creative partner. First and foremost, we want to express our heartfelt gratitude for your continued support and trust. It’s relationships like these that allow us to create impactful visual stories and content that help your business thrive. Thank you for being part of our journey—we look forward to continuing to elevate your brand together! A Transition in Leadership After several years of dedicated service and invaluable contributions to ONIX, James Watterston has decided to move on to new opportunities. James has been an integral part of our team, helping to shape the vision and creative excellence that have become hallmarks of ONIX Productions. We wish him nothing but the best in his future endeavours and are incredibly grateful for his leadership, talent, and commitment. While James' departure marks the end of an era, it also opens the door for an exciting new chapter for ONIX. We remain as committed as ever to the same high standards of creative excellence, attention to detail, and personalised service that you’ve come to expect from us. Rest assured that the heart of ONIX remains unchanged: our unwavering dedication to bringing your brand's story to life through stunning visuals and meaningful content. An Expanded Creative Force We’re thrilled to announce that this new chapter also brings growth to our team. In line with our commitment to continually improve and serve you better, we have expanded access to more talented creatives, including skilled videographers, editors, photographers, and post-production experts. This expanded team will allow us to offer more creative input, flexibility, and faster turnarounds on your projects. Our process has always been built around collaboration and a deep understanding of your goals. You’ll still have the same close-knit partnership with your dedicated team, but now, with more creative firepower behind us, we’ll be able to elevate your projects even further. Whether you’re looking for engaging corporate videos, social media content, or impactful campaigns, we are ready to bring your vision to life with even greater expertise. Looking Ahead to 2025: Serving Business Owners and the Education Sector As we look to 2025 and beyond, we want to share with you our strategic goal of focusing more on the business and education sectors. Both industries are at exciting crossroads, and we are uniquely positioned to help you navigate this ever-changing landscape. With digital content playing an increasingly vital role in brand engagement and growth, our goal is to empower business owners and educational institutions with visually compelling content that captures attention and drives results. For business owners , we understand the challenges you face in a fast-paced digital world. Whether it's building brand awareness, driving customer engagement, or improving ROI on your marketing efforts, our team is here to develop strategic visual solutions tailored to your needs. For the education sector , we recognise the importance of connecting with students, faculty, and stakeholders through content that inspires, educates, and captivates. From student acquisition campaigns to brand films that showcase your institution's story, ONIX is committed to helping educational institutions stand out and succeed in an increasingly competitive environment. Visit https://www.onix.education/ to find out more. A Continued Partnership with ONIX We want to reassure you that despite these exciting changes, what remains constant is our commitment to excellence. Our processes, attention to detail, and passion for visual storytelling will remain the core of what we do. ONIX has always been and will continue to be, a company built on innovation, creativity, and a relentless focus on delivering results for our clients. As we continue to grow and evolve, we hope you’ll join us on this journey. Whether you’re working with us on an ongoing project or considering new opportunities, we’re here to support your brand's growth with the same dedication and expertise you’ve come to rely on. What’s Next Into the new year, we will be rolling out new services, updated packages, and creative opportunities designed to provide even more value for your business. We’ll keep you informed on these exciting developments, and as always, we encourage you to reach out if there’s anything we can do to support your vision. Thank you for being a part of our journey. We are excited about the future and look forward to continuing to create impactful, results-driven stories with you. Warm regards, Dee Huynh Managing Director, ONIX Media

Imagine you’re telling your friend about a super cool video game. Instead of just saying, “It’s fun,” you explain why it’s fun. You talk about the awesome boss battles, amazing graphics, or how you and your friends teamed up to win. That’s telling a story, and it’s way more exciting than just saying, “It’s fun.” Businesses use stories like this to sell more products. When they share a story, they’re showing people why they should care about their product, instead of just listing boring facts. Why Do Stories Work? Stories grab people’s attention and make them feel something. Research shows that when people hear a story, their brains react like they’re experiencing it. In fact, stories are 22 times more memorable than just hearing facts! So, if a business wants more people to buy their product, telling a story can help people remember it and even want to buy it. Example of a Good Story for a Business Let’s pretend there’s a company that sells running shoes. Instead of just saying, “Our shoes are comfortable,” they could share a story like this: “A woman trained for months to run her first marathon, but halfway through, her shoes gave her blisters, and she almost quit. Then, she found our shoes. She wore them during her training, and on marathon day, she not only finished but beat her personal record! Now, she runs without pain, thanks to our shoes.” This story makes you think, "Wow, I want those shoes too!" It’s way better than just saying, “Our shoes are comfy.” How Can Stories Help Businesses Go Viral? Going viral means a story spreads quickly, and millions of people see it. This happens when people connect with the story and want to share it with others. For example, a company called Dollar Shave Club sold razors. Instead of just saying, “Buy our razors!” they made a funny video telling the story of why their razors were better and cheaper. The video went viral, getting over 26 million views, and tons of people bought their razors! Eventually, they sold the company for $1 billion. The secret? Their story was funny, relatable, and simple, so people wanted to share it. [Click the image to watch the viral video - DollarShaveClub.com - Our Blades Are F***ing Great ] 3 Simple Steps for Businesses to Sell More with Stories Here’s what business owners can do to sell more through storytelling: Find Your Customer’s Problem Every good story has a problem that needs fixing. Think about what problem your customer has. Maybe their phone battery dies quickly, or they can’t find comfortable shoes. Start your story by talking about that problem. Show How Your Product Solves That Problem After talking about the problem, show how your product fixes it. Like in the running shoe story, tell how someone went from having foot pain to running marathons with ease. Use Emotions to Make It Memorable People remember stories that make them feel something. Whether it’s happiness, excitement, or even fear of missing out, make your story emotional so people feel like they need your product. Why Does This Matter? Here are some cool stats: 73% of people are more likely to buy something if they hear a story about it. 92% of people want ads to feel like stories. This means that if a business isn’t using stories, they’re missing a huge opportunity! Bonus Tip: Use Video for More Impact To really boost sales, businesses can tell their story in a video. Videos are shared 12 times more than text and pictures! With apps like TikTok and Instagram, even small businesses can get millions of views. Here’s how: Make the story short and simple. Add something funny or surprising to catch attention. Share it on social media where your customers hang out. Recap To sell more with stories, remember: Tell stories that show how your product solves a real problem. Make your stories emotional and memorable. Use videos to reach even more people. Next time you see a cool ad online, think about the story they’re telling. Businesses that use stories sell more, grow faster, and sometimes even go viral! Now, go ahead and start creating awesome stories for your business! At ONIX Productions, we help business owners like you create stories that help businesses connect with their audience. Let us help you tell your story, contact us now to find out how we can do the same for you.

Video has become one of the best ways to grab people’s attention and keep them interested on social media. As we head into 2025, it’s clear that using videos will be more important than ever. With so many platforms like Instagram, TikTok, and Facebook, businesses need to learn how to use videos to connect with people. In this article, we’ll show you how short videos, videos made by users, and live streaming can help businesses keep their audiences engaged. Why Video Matters Videos are fun to watch, easy to share, and full of information. Social media posts with videos get 48% more views than posts without them. Plus, people understand videos much faster than text, which is why businesses use them to communicate quickly and clearly. In a world where people get distracted easily, businesses that use video well can get their message across and connect with their audience better. 1. Use Short Videos What It Is:  Short videos that last less than a minute are super popular on platforms like TikTok and Instagram Reels. How to Do It: Make your point quickly by focusing on one message or idea. Use trends to make your videos more popular. This can help you get more views and stay relevant. Add captions so people can understand the video even without sound. What to Do Next:  Start making 2-3 short videos every week that use popular trends. This will help you stay active and connected with your audience. 2. Use Videos Made by Customers (User-Generated Content) What It Is:  User-generated content (UGC) is when your customers make videos about your products, like reviews or how they use them. How to Do It: Ask your customers to share their experiences with your products by hosting contests or challenges. Share these customer videos on your social media. It makes your brand look real and trustworthy. Always give credit to the customers who make the videos. What to Do Next:  Start a campaign where your customers can share their stories. Each week, highlight the best videos to keep people excited and engaged. 3. Try Live Video Streaming What It Is:  Live streaming lets you connect with your audience in real time, making it feel more personal. How to Do It: Host live Q&A sessions to answer questions from your audience. Show behind-the-scenes content of your business, like a product launch or daily activities. Work with influencers to get more people to join your livestream. What to Do Next:  Plan a monthly live stream on a topic your audience cares about. Make sure to talk to viewers by answering their questions live. 4. Make Videos That Fit Each Platform What It Is:  Different social media platforms need different types of videos to work best. How to Do It: Instagram:  Focus on beautiful visuals and tell short stories through videos. Use Stories and Reels for quick videos and IGTV for longer ones. LinkedIn:  Create professional and informative videos, like company updates or industry news. TikTok:  Have fun! Use creativity and humour, and join trending challenges. What to Do Next:  Check which videos work best on each platform by using analytics, and adjust your strategy based on what your audience likes the most. As video becomes more popular in social media marketing, businesses need to keep up with new trends to stay relevant. By using short videos, user-generated content, live streaming, and making content fit each platform, you can keep your audience engaged. At ONIX Productions, we create videos that help businesses connect with their audience. Let us help you make a video strategy that boosts your brand and keeps people coming back for more!

As a business owner, you may feel like creating high-quality video content requires a big budget or a full production team. The truth is, with just an iPhone (or any new smartphone) and some smart planning, you can create engaging content on your own. But there are also key moments when bringing in a professional can elevate your content to the next level, ensuring you get the results you need. Here’s a step-by-step guide to help you get started on your own, plus tips on when it’s time to involve a professional production team like ONIX. 1. Start with an Idea Before you hit record, take a moment to think about your video’s purpose. What story do you want to tell? What message do you want your audience to remember? Questions to help you brainstorm: What’s a common question your customers ask? Do you have an exciting new product or service to showcase? Is there a behind-the-scenes story that could bring your business closer to your audience? Once you have a general idea, turn it into a short, specific topic. For example, instead of “How We Make Our Products,” you might say, “The 3-Step Process That Makes Our Products Stand Out.” Tip:  Keep it simple! Short, clear videos work best on social media and are easier to film. When You Can DIY: For simple explainer videos, product demos, or day-to-day updates, you can handle this yourself. It’s a great way to bring authenticity and personality to your business. When to Call in ONIX: If you’re planning a brand launch, a major promotional video, or content that needs to showcase your business in a highly polished, professional way, this is where we can help. For instance, brand story videos or campaigns that need high production value to leave a lasting impact on your audience are best handled by an experienced production team. 2. Write a Basic Script Next, turn your idea into a short script. Don’t worry—this doesn’t have to be a complicated process. The goal is to give your video some structure, so you know exactly what you’re going to say and do. Example script outline: Introduction/Hook : What’s the purpose of the video and what problem will you be solving? “Today I’m going to show you how we sustainably handcraft our signature candles.” Main content : Explain or demonstrate what you’re talking about. “Step 1: We melt the wax at exactly 150 degrees to preserve the fragrance.” Conclusion/Call to Action : Invite viewers to learn more or take the next step. “Want to see our full candle collection? Visit our website at [website link] to explore more!” Tip:  Practice your script a few times to feel comfortable before you start filming. Authenticity is key, so don’t worry about memorising every word. When You Can DIY: For short, spontaneous videos like product updates or answering FAQs, writing and sticking to a simple script works well. These videos are all about straightforwardly connecting with your audience. When to Call in ONIX: When you need a well-crafted narrative that requires more complex scripting, such as a corporate video or a series of social media ads, our team can step in. We’ll help you craft a compelling message, ensuring the content is clear, on-brand, and strategic. A strong script can be the difference between an average video and one that resonates deeply with your audience. 3. Set Up Your Production Even with a smartphone, setting up a good filming environment can make all the difference. Here’s what you’ll need to focus on: Lighting: Good lighting is essential to make your videos look professional. Simply find a room with plenty of natural light  or use affordable lamps you already have. Natural light : Film near a window during the day, with the light facing you (not behind you). Indoor lighting : Use multiple lamps to reduce shadows. Avoid harsh overhead lighting, as it can create unflattering shadows. Tip:  If natural light is limited, a small ring light  is an affordable tool that can elevate your video quality. Audio: Clear audio is just as important as clear visuals. The good news is that smartphones have decent built-in microphones, but if you want to improve audio quality: Stay close to the phone  to pick up your voice clearly. Reduce background noise  by filming in a quiet space. Optional : Use an affordable external microphone that plugs into your phone’s headphone jack or USB-C port for crisper sound. Tip:  Record a test clip first to check the sound and make sure everything is clear. When You Can DIY: For simple day-in-the-life content or quick social media clips, natural lighting and your phone’s built-in microphone will do the trick. Set your phone on a tripod or a stable surface, and you’re ready to go. When to Call in ONIX: When lighting and audio quality need to be top-notch (think promotional content, corporate interviews, or testimonials), bringing in a professional crew makes all the difference. We have the tools and expertise to handle complex setups, ensuring your video looks polished, even under less-than-ideal conditions. Professional lighting, sound, and camera equipment can elevate the quality and credibility of your brand. 4. Frame Your Shot The way you frame your shot is key to a professional-looking video. Even with just your smartphone, here’s how to do it right: Use a tripod  or prop up your phone to keep it steady. Horizontal or vertical?  Choose the format based on your platform. Vertical works best for social media platforms like TikTok and Instagram Stories, while horizontal is better for YouTube or your website. Framing : Position yourself or your subject in the centre of the frame, and make sure the top of the head has a little space to the top edge of the video. Tip:  Avoid handheld filming unless you’re going for a casual, vlog-style video. A stable shot looks more professional. When You Can DIY: Filming in your workspace or showcasing your products doesn’t require advanced framing techniques. As long as the shot is clear, stable, and well-lit, you can achieve great results on your own. When to Call in ONIX: For corporate videos or brand campaigns where framing and camera movement are crucial to telling your story, professional support is key. Our team at ONIX can create dynamic shots, use drone footage, and bring creative angles that capture your business in the best light possible. 5. Film Multiple Takes Now it’s time to hit record! Don’t worry if you don’t get it perfect on the first try. Film multiple takes  of each part so you can choose the best version during editing. Tip:  If you're nervous, pretend you're talking to a friend. Authenticity comes through when you're relaxed and natural. When You Can DIY: For quick, conversational videos or informal content, multiple takes can help you relax in front of the camera. Just pick the most authentic version to keep things feeling natural. When to Call in ONIX: When time is of the essence or the stakes are higher, we’ll streamline the process with efficient direction, so you get it right without needing multiple takes. Our experience helps capture the best moments quickly, saving time and reducing the pressure on you. 6. Editing Your Video Once you’ve filmed, it’s time to pull everything together through editing. There are plenty of free or low-cost smartphone apps that make editing easy, such as iMovie , CapCut , or Adobe Premiere Rush . Here’s a simple editing process: Trim clips : Cut out any unnecessary pauses or mistakes to keep the video short and engaging. Add text : Include text overlays for important points, your business name, or a call to action. Background music : Add music if appropriate, but keep it subtle so it doesn’t drown out your voice. Transitions : Use simple transitions like fades to keep the video smooth. Tip:  Keep your video between 30 seconds and 2 minutes. Shorter videos are more engaging, especially on social media. When You Can DIY: For basic social media content, smartphone apps give you enough tools to edit your video and make it shareable. You can quickly trim the footage, add a music track, and overlay some simple text to convey your message. When to Call in ONIX: For professional editing, especially for videos that will live on your website, in marketing campaigns, or at corporate events, our expert editors can refine your content with advanced transitions, effects, colour correction, and sound mixing. This ensures your video is of the highest quality, resonates with your audience, and reflects the professionalism of your business. 7. Publish and Share Your Video With your video ready to go, it’s time to share it! Upload it to the platforms where your audience spends the most time, whether that’s Instagram, Facebook, YouTube, or TikTok. Tip:  Repurpose your video across multiple platforms. You can trim shorter clips for Instagram Stories or create teasers for TikTok while keeping the full version for YouTube. When You Can DIY: For social media posts and updates, publishing your video across multiple platforms yourself is quick and effective. You can engage with your audience in real time and repurpose content as needed. When to Call in ONIX: When your video is part of a larger strategy or marketing campaign, we can help ensure it’s optimized for each platform. From SEO-driven YouTube videos to strategic placements on LinkedIn or Instagram, our team makes sure your video reaches the right audience with the right message. Additionally, we offer guidance on paid promotions and analytics tracking, so you get the best ROI from your video content. Creating video content doesn’t have to be expensive or complicated. By following these simple steps, you can start making professional-looking videos for your business using just your smartphone. Be creative, and remember—the most important part is sharing your story in a way that connects with your audience. As you get more comfortable, you can experiment with new ideas and grow your content library. Need more tips or guidance? At ONIX, we’re here to help small businesses thrive through video. Reach out if you want advice on how to take your content to the next level!

Today, attention is the most valuable currency, your stories define your brand, build trust, and set you apart. For successful coaches educating across sectors, an impactful brand story isn’t just marketing fluff—it’s a critical business tool. In 2025, the most memorable brands won’t be those with the fanciest production or flashiest gear but those that communicate authenticity, purpose, and precise results. Here’s why investing in a production team with an eye for real stories is the best decision for your coaching business. The Power of a Great Brand Story for Coaches Stories are timeless and universal. They draw people in, evoke emotion, and forge connections. As a coach, your brand story can position you as more than just a professional—it can make you a trusted mentor, guide, and even an influencer in your field. Consider the journeys of well-known coaches across sectors, like Tony Robbins in life coaching, Eric Thomas in motivational speaking, and Brené Brown in research and personal development. Each has built a brand that speaks directly to the heart of their audience, thanks to storytelling that aligns with their values, strengths, and purpose. In 2025, coaches who harness the power of storytelling will stand out and thrive. Here’s how investing in a storytelling-focused production team can make a difference. 1. Craft a Unique Brand Story Aligned with Your Vision Every coach has a unique perspective, method, and motivation behind their work. However, many fail to effectively communicate these key elements to potential clients. A talented production team will look beyond the surface and help you uncover and articulate your deeper brand identity, shaping a narrative that truly reflects who you are. This isn’t about fitting into a mould but breaking free of it. Example : Brené Brown’s videos and documentaries emphasise vulnerability and courage. She has crafted a brand that resonates deeply with her audience and inspires trust by telling her personal story and weaving it into her academic research. 2. Engage Ideal Clients with Authenticity and Depth The world is saturated with polished content, but authenticity has become rare and, therefore, valuable. The right team will prioritise honesty and depth over unnecessary effects or overproduction, allowing your genuine story to shine through. People want to connect with real stories—not a version of you created just for the screen. Example : Eric Thomas, known as the “Hip-Hop Preacher,” has captured audiences with raw, unfiltered content that speaks to his background, struggles, and victories. His authentic approach is what drives his massive following and keeps clients engaged. 3. Build Lasting Connections Through Emotional Impact Great storytelling isn’t just about what you say but how you make people feel. When your story resonates emotionally, it forges a connection that lasts. A skilled production team understands how to create content that strikes a chord with your audience, motivating them to act, invest, or seek out more of your content. This approach translates to trust, loyalty, and repeat business. Example : Tony Robbins uses immersive storytelling techniques focusing on transformation and empowerment. His events and videos are designed to inspire lasting change, which is why his followers return year after year. 4. Position Yourself as an Authority The most effective coaches are teachers and trusted authorities in their fields. Professional storytelling solidifies your position as a leader in your niche. By showcasing your journey, expertise, and results-driven approach, you differentiate yourself in a crowded market, making your brand memorable and credible. Example : Simon Sinek leveraged storytelling to position himself as a thought leader with his “Start With Why” concept. By sharing his personal journey and thought process, he created a movement that coaches, leaders, and professionals worldwide look up to. 5. Drive Business Growth by Capturing and Showcasing Results Your work as a coach is about results, and your story should reflect that. Clients are drawn to proven value, and a great production team understands that impactful storytelling isn’t just about aesthetics; it’s about demonstrating your ability to create change. When clients see the real results you’ve achieved, they’ll want to be part of that success. Example : Marie Forleo uses storytelling to showcase success stories from clients who have transformed their lives and businesses through her programs. This results-focused approach has built her an engaged community and driven exponential business growth. Why ONIX Education is the Perfect Partner for Coaches At ONIX, your story is your most powerful business tool. We focus on working with coaches who want to create meaningful, results-driven content that stands the test of time. Unlike production companies that prioritise gear and aesthetics, we focus on capturing the essence of your story. Here’s how we’re different: Strategic Storytelling : We dive deep to understand your brand and values, ensuring your story aligns with your vision and goals. Authentic Representation : We work with you to present your story genuinely, allowing clients to see the real you and connect on a deeper level. Results-Focused Approach : We prioritise content that drives engagement, builds trust, and generates tangible results for your business. Cost-Effective Solutions : As a small, agile company, we offer high-quality production without the overhead costs associated with larger agencies. In 2025, coaching success will depend on connection, authenticity, and trust—all of which begin with a strong, unique brand story. By investing in a production team that understands how to communicate your story with intention and depth, you’ll set yourself apart, attract the clients who resonate most with your values, and grow your business sustainably. At ONIX, we’re not just about creating content but about telling the stories that make a difference. Ready to elevate your brand through authentic storytelling? Connect with us at ONIX Education, and let’s work together to tell the story that sets you apart and attracts the clients you’re meant to help.

In today’s content-driven world, video remains a dominant force. Yet, for many businesses with limited budgets, producing high-quality video content can feel like an overwhelming expense. Fortunately, you don’t need to drain your resources to make an impact. By focusing on maximising your return on investment (ROI) and strategically repurposing content, you can stretch your video budget while still achieving impressive results. In this article, we’ll explore how your business can optimize its video marketing efforts, repurpose existing content, and get the most from your production to maximise ROI. Why Video ROI is Crucial for Your Business Video marketing is one of the most effective tools for boosting engagement, increasing conversion rates, and building brand awareness. According to HubSpot, 54% of consumers want more video content from businesses, and 88% of marketers report that video gives them a positive ROI. However, producing high-quality video content can be expensive, making it essential for businesses to maximize every dollar spent. The key to boosting video ROI lies in repurposing content across multiple platforms and audiences, ensuring your videos work harder for you without additional costs. Strategies to Stretch Your Video Budget 1. Repurpose Content Across Platforms One of the easiest ways to maximise your video budget is by repurposing the same content for various platforms. A single video can be edited and reformatted for different uses—whether as a full-length corporate video on your website or short snippets for social media. Full-Length Video:  Publish the entire video on your website or YouTube channel. Social Media Snippets:  Break down key sections into 15-30 second clips for Instagram Reels, TikTok, or LinkedIn. Blog Integration:  Embed the video in blog posts to improve engagement and SEO. By adapting content for different formats, you extend its lifespan without needing to create new material from scratch. 2. Create Behind-the-Scenes (BTS) Content - Behind-the-scenes (BTS) content showcases the creative process and gives your audience a glimpse into your business’s authenticity. These videos are typically low-cost and require minimal post-production, making them perfect for social media or email campaigns. Actionable Tip:  Capture extra footage during your video shoots to highlight team interactions or the production process. Turn this footage into a series of short, engaging BTS videos for social media. 3. Leverage Testimonials and Case Studies - Video testimonials add credibility to your brand by showing potential clients how your products or services have positively impacted others. Use testimonials across landing pages, social media, and even ad campaigns. Actionable Tip:  Record customer testimonials and ask detailed questions to generate multiple clips. Use these to create tailored versions for different audiences and platforms. 4. Use Stock Footage Wisely If you can’t afford a full-scale video production, consider blending stock footage with your custom content. High-quality stock videos can help fill in gaps or provide a professional touch without the cost of additional filming. Actionable Tip:  Mix branded footage with stock content to create a polished video that maintains consistency. This helps you save on production costs while still delivering a professional result. 5. Batch Video Production Filming multiple videos in a single production session is a highly efficient way to stretch your budget. Batching reduces costs related to equipment, production crew, and location fees. Actionable Tip:  Plan multiple videos to be filmed at once, including corporate videos, product demos, and customer testimonials. By doing this, you can release content over time and save on production costs. 6. Focus on Evergreen Content Evergreen videos, such as tutorials or company overviews, remain relevant for long periods and can provide ongoing value. These types of videos offer long-term ROI and can be updated easily as needed. Actionable Tip:  Invest in high-quality evergreen content that can be refreshed periodically, ensuring it stays relevant and continues delivering value. Solving Common Video Marketing Problems on a Budget Problem 1: Limited Budget - High production costs can limit the number of videos you create. Solution:  Focus on repurposing content across platforms, batching video production, and incorporating stock footage to maximise your budget. Partnering with a flexible video production agency like ONIX Productions can also help stretch your budget while maintaining quality. Problem 2: Time Constraints - Producing regular video content can be time-consuming. Solution:  Plan batch filming sessions and create a content calendar to streamline production. This reduces the need for frequent filming and ensures you have consistent content year-round. Problem 3: Difficulty Measuring ROI - Tracking the effectiveness of video content can be challenging. Solution:  Use analytics tools such as Google Analytics or social media insights to measure key performance indicators (KPIs) like watch time, click-through rates, and conversions. Regularly review the data to refine your strategy and focus on producing content that performs best. Actionable Steps to Maximize Video ROI Plan a Multi-Platform Strategy:  Identify all the platforms where your content will be used before filming, tailoring the video for each format. Shoot with Repurposing in Mind:  Capture extra footage, including behind-the-scenes clips and customer interviews, to create content that can be reused. Incorporate User-Generated Content (UGC):  Encourage customers to submit their own video content to feature in your marketing campaigns, boosting engagement and authenticity. Partner with a Production Agency:  A trusted partner like ONIX Productions can help you streamline production and deliver high-quality, versatile content. Use Analytics to Refine Strategy:  Track the performance of your videos, focusing on the types of content that deliver the best results. Maximising video ROI doesn’t mean compromising on quality. By repurposing content, leveraging testimonials, and planning for multi-platform use, businesses can make the most of their video budgets. Stretching content across multiple formats ensures every video works harder for your business. At ONIX Productions, we specialise in creating versatile, impactful videos that deliver long-term ROI. Whether you’re looking for a corporate video or a series of testimonials, we’re here to help you achieve your video marketing goals.

In 2025, videos will still be super important for businesses. Videos help companies share their messages, show who they are, and build trust with customers. As technology changes, it's crucial for businesses to keep up and use the right kinds of videos to connect with people. Here are five types of videos that every business should use to stay successful and communicate better with their audience: 1. Company Profile Videos What It Is:  A company profile video introduces a business, showing what it does, its mission, and what it stands for. It often includes clips of the team and the workspace. Why It’s Important:  This video helps customers and partners understand your business better. It’s like a "get-to-know-us" video, setting the tone for all other business promotions. What to Do:  Create a script that tells your brand’s story. Include interesting visuals of your team and where you work. Keep the video short, around 2-3 minutes. [Click to watch 21 Celsius' Company Capabilities video we made] 2. Customer Testimonial Videos What It Is:  This type of video features happy customers talking about how great your products or services are. Why It’s Important:  When people hear others talk positively about your business, they’re more likely to trust and choose you. Testimonials make your brand more relatable and trustworthy. What to Do:  Ask your satisfied customers if they would like to share their stories on video. Prepare questions to guide them, and keep the video around 1-2 minutes long for maximum impact. [Click to watch Coach Nick's client testimonial video from the Charles Bros we made] 3. Product or Service Demos What It Is:  Demo videos show how a product or service works, focusing on its features and benefits. Why It’s Important:  People like to see how things work before they buy them. These videos help customers understand exactly how they can use your products and why they’re worth it. What to Do:  Create a short demo video, explaining key features and benefits. Use visuals and voiceovers to guide viewers, and aim for a length of about 3-5 minutes. [Click to watch ThoroughWorks' App Explainer video we made] 4. Behind-the-Scenes Videos What It Is:  These videos give people a look at what happens inside your company, like showing your team at work or a fun event. Why It’s Important:  Behind-the-scenes videos help people connect with your brand by showing them what goes on in the background. It makes your company feel more real and relatable. What to Do:  Regularly capture short clips of your daily operations or special events. Keep the video informal, and aim for 2-4 minutes in length. [Click to watch Mambo's behind-the-scenes video we made] 5. Educational or How-To Videos What It Is:  These videos teach people something useful, like how to use your product or tips related to your business. Why It’s Important:  Teaching people through videos makes your business seem like an expert in your field. It also gives your audience something valuable, which makes them more likely to stick with your brand. What to Do:  Think about what your audience wants to know and create helpful videos that answer their questions. Make sure the video is between 3-7 minutes to explain things without losing their attention. [Click to watch DJ City's tutorial video we made] In 2025, videos will be even more important for businesses to communicate and market themselves. By using these five types of videos, companies can build trust, engage with people, and be successful. At ONIX Productions, we create high-quality videos that help businesses like yours connect with their audience. Let us help you make impactful videos that show off your business and boost your marketing!

What is Content Marketing Fragmentation? Content marketing fragmentation occurs when a company’s marketing efforts become disjointed across various platforms and channels. Instead of presenting a cohesive and unified brand message, the content becomes scattered, leading to confusion and a weakened overall impact. This often happens as businesses try to keep up with the latest trends without a clear strategy. Why Does Fragmentation Happen? Chasing Trends:  The digital landscape is ever-changing. Social media platforms frequently update their features, and new platforms emerge. Businesses often jump on these trends to stay relevant, but without a strategic approach, this can lead to fragmented efforts. Lack of Clear Goals:  Without well-defined marketing objectives, it’s easy for content to lose direction. Teams may produce content for the sake of activity rather than purpose, leading to inconsistency. Diverse Channels:  As businesses expand their reach across multiple channels (social media, blogs, email, etc.), maintaining a cohesive message becomes challenging. Each platform requires a tailored approach, which can further contribute to fragmentation if not managed carefully. Resource Constraints:  Limited resources—time, budget, or personnel—can force teams to spread their efforts too thin, resulting in fragmented content strategies. Recognising the Signs of Fragmentation To address fragmentation, you first need to recognise its signs within your organisation: Inconsistent Branding:  If your brand voice, style, and messaging vary significantly across different platforms, it’s a clear sign of fragmentation. Your audience should recognise your brand no matter where they encounter it. Disjointed Campaigns:  Are your marketing campaigns aligned and interconnected, or do they feel like separate, unrelated efforts? Fragmented campaigns lack synergy and can confuse your audience. Ineffective Content:  Content that doesn’t engage or convert may be a result of fragmentation. If your content isn’t resonating with your audience, it might be because it’s not delivering a consistent message. Difficulty Tracking Performance:  Fragmented strategies often lead to challenges in measuring effectiveness. If you find it hard to track the ROI of your marketing efforts, your strategy might be too scattered. Steps to Revisit and Realign Your Content Marketing Strategy 1. Revisit Your Marketing Goals Start by clarifying your overall business objectives and aligning your content marketing goals with them. Ask yourself: What are we trying to achieve with our content? Who is our target audience? What actions do we want our audience to take? Defining clear, measurable goals is the first step in ensuring your marketing efforts are focused and effective. 2. Conduct a Content Audit Review your existing content across all platforms to assess its consistency and effectiveness. Consider the following: Is the content aligned with your goals and brand message? Which pieces of content have performed well, and why? Are there gaps or redundancies in your content? A thorough audit will help you understand what’s working and what needs improvement. 3. Develop a Unified Content Strategy Based on your goals and audit findings, create a cohesive content strategy. This strategy should outline: Core Messages:  Define the key messages that reflect your brand’s values and objectives. Content Types and Formats:  Determine the types of content (blogs, videos, social posts) that best communicate your messages. Distribution Channels:  Identify the platforms where your audience is most active and plan how to distribute content effectively across these channels. 4. Create a Content Calendar A content calendar helps you plan and schedule your content in advance, ensuring consistency and alignment with your strategy. Include: Content Themes:  Outline major themes or topics for each month or quarter. Publishing Schedule:  Set specific dates for content creation and publication. Responsible Team Members:  Assign roles to team members to ensure accountability. 5. Invest in Quality Over Quantity Focus on creating high-quality content that delivers value to your audience rather than producing a large volume of mediocre content. Quality content is more likely to engage and convert your audience, reinforcing your brand message. 6. Foster Collaboration Across Teams Ensure that all team members involved in content creation and distribution are on the same page. Regularly communicate your strategy and encourage collaboration to maintain a unified approach. This might include: Regular Meetings:  Schedule frequent check-ins to discuss progress and align efforts. Shared Tools:  Use collaborative tools to streamline content planning and management. 7. Monitor and Adjust Continuously monitor the performance of your content to ensure it aligns with your goals. Use analytics tools to track metrics like engagement, conversion rates, and ROI. Be prepared to adjust your strategy based on these insights to maintain effectiveness. 8. Stay Agile and Adaptable The digital landscape will continue to evolve. Stay agile and be willing to adapt your strategy as new trends and technologies emerge. However, ensure that any new efforts are integrated into your overall strategy rather than pursued in isolation. Maintaining a clear, cohesive content marketing strategy is essential for achieving long-term success. By revisiting your goals, conducting regular audits, and fostering collaboration, you can prevent fragmentation and ensure that your marketing efforts are aligned and effective. As you navigate the dynamic digital world, keep your strategy flexible yet focused, allowing you to adapt to changes while maintaining a unified brand presence.

Video content is king, and you already know that... But creating videos is often time-consuming and resource-intensive. What if you could get more mileage out of each video you produce? Enter AI, your new best friend for content repurposing. With the right tools and strategies, you can transform a single video into multiple formats, extending its reach and impact across various platforms. Let’s dive into how you can leverage AI to maximise your content’s potential. Why Repurpose Video Content? Before we explore the “how,” let’s address the “why.” Video content is incredibly engaging and effective, but it also requires significant investment in terms of time, effort, and money. Repurposing video content allows you to: Maximise ROI : By extracting more value from each video, you get better returns on your initial investment. Expand Reach : Different audience segments prefer different types of content. Repurposing allows you to cater to diverse preferences. Save Time : Creating new content from scratch is resource-intensive. Repurposing streamlines the process, saving you time and effort. Boost SEO : Multiple content formats can enhance your visibility on various platforms, improving your search engine rankings. Step-by-Step Guide to Repurposing Videos Using AI Generate a Transcript The first step in repurposing your video content is to create a transcript. This text version of your video’s dialogue can be the foundation for various content formats. Platforms like YouTube or Vimeo automatically generate transcripts, or you can use specialised AI transcription tools for accuracy and speed. Importance: A transcript provides a text-based representation of your video, making it accessible and searchable. It’s the starting point for creating written content and helps in reaching audiences who prefer reading over watching. Transform Your Transcript into a Blog Post Once you have a transcript, you can use AI writing tools like GPT-4 to convert it into a well-structured blog post. Input the transcript into the AI tool and provide instructions to reformat it as a blog. The AI will create a draft with headings, bullet points, and a conversational tone, which you can then refine to match your brand’s voice. Importance: A blog post extends the life of your video content and allows you to reach readers who might not engage with videos. It also boosts your SEO by adding keyword-rich text to your website. Create Social Media Snippets AI tools can help you identify key moments in your video that are perfect for short social media clips. Use these snippets to create engaging posts for platforms like Instagram, Twitter, or LinkedIn. Tools like Lumen5 or Adobe Premiere Rush can simplify this process. Importance: Social media snippets increase your video’s visibility and engagement by presenting bite-sized, attention-grabbing content that’s perfect for sharing. Turn Your Blog Post into an Audio File Convert your blog post back into an audio format using text-to-speech AI tools. Platforms like ElevenLabs can generate realistic-sounding speech from text, allowing you to create an audio version of your blog post. This can be shared as a podcast or embedded in your blog for visitors who prefer listening. Importance: Offering an audio option caters to listeners and enhances user experience. It also provides content for podcast platforms, expanding your reach to auditory learners. Develop an Infographic Use AI design tools like Canva or Visme to transform key points from your video into an infographic. Infographics are visually appealing and easy to digest, making them perfect for sharing complex information in a simplified format. Importance: Infographics enhance visual learning and are highly shareable on social media. They also add variety to your content mix, keeping your audience engaged. Compile an Email Newsletter Summarise the main takeaways from your video and blog post into a concise email newsletter. AI tools can help streamline this process by extracting key points and crafting engaging copy. Use email marketing platforms like Mailchimp or Constant Contact to distribute your newsletter. Importance: Regular newsletters keep your audience informed and engaged. They also drive traffic to your video and blog post, ensuring your content reaches a wider audience. Produce a Webinar or Live Q&A Use your video content as the foundation for a live webinar or Q&A session. AI tools can assist in generating scripts or talking points from your original video. Engage with your audience in real-time, offering deeper insights and answering their questions. Importance: Webinars and live Q&A sessions provide a platform for direct interaction with your audience, fostering a sense of community and trust. Translate Your Content Expand your reach to non-English speaking audiences by using AI translation tools like DeepL or Google Translate. Convert your video, blog post, or social media snippets into multiple languages. Importance: Translating your content opens up new markets and makes your message accessible to a global audience. The ONIX Difference At ONIX, we understand the importance of each step in the content repurposing process. Our meticulous approach to pre-production ensures that every piece of content we create is designed with repurposing in mind. From scripting and storyboarding to shooting and editing, we focus on creating versatile content that can be easily transformed into multiple formats. Our post-production expertise ensures that your content not only looks and sounds professional but is also optimised for repurposing. We use advanced AI tools to streamline the process, saving you time and maximising your ROI. Whether you’re looking to extend the life of your existing video content or create new material designed for repurposing, ONIX has you covered. We handle the entire process from start to finish, so you can focus on what you do best—running your business.