Search Results

Businesses today are constantly searching for ways to create meaningful connections and stand out in a competitive market. One of the most powerful tools for achieving this is storytelling. By crafting compelling narratives, you can connect with your audience on a deeper emotional level, build brand loyalty, and drive engagement. In this blog, we’ll discuss how to build a strong brand narrative, use storytelling across various platforms, and enhance your corporate video and social media efforts to resonate with your audience. Why Storytelling Matters for Your Business Storytelling has been central to human communication for centuries. In marketing, its impact is undeniable: Emotional Connection : A great story evokes emotions, making it memorable. People are more likely to engage with a brand when they feel emotionally connected. Differentiation : In a crowded marketplace, a compelling story helps your business stand out, emphasising your unique values and mission. Brand Loyalty : Consumers tend to support brands that align with their beliefs. Storytelling fosters this alignment, resulting in stronger brand loyalty. Increased Engagement : Stories capture attention and encourage sharing, which increases your organic reach and visibility. Building Strong Brand Narratives Creating impactful stories requires a clear understanding of your brand and audience. Here’s how to start: 1. Identify Your Core Message Define the key message that encapsulates your brand’s identity and values. This message should align with your target audience’s needs and desires. Actionable Step : Brainstorm with your team to identify the central themes of your brand. Use these as the foundation for your storytelling efforts. 2. Know Your Audience Understanding your audience is essential. Identify their demographics, pain points, and what motivates them to interact with your brand. Actionable Step : Create audience personas to guide your storytelling approach. Tailor your narrative to address their specific challenges and aspirations. 3. Craft a Compelling Narrative Arc A strong story has a beginning, middle, and end: Introduction : Present your brand as the protagonist. Conflict : Highlight the challenges faced by your brand or customers. Resolution : Show how your brand provides solutions and adds value. Actionable Step : Outline a narrative that follows this structure, focusing on how your brand overcomes obstacles to benefit customers. 4. Highlight Real Experiences Authenticity is key. Sharing real-life testimonials or case studies can make your story more relatable and trustworthy. Actionable Step : Collect customer testimonials and create case studies that showcase your brand’s positive impact. Leveraging Your Company’s Story Across Multiple Platforms Once your brand narrative is established, you need to share it across different platforms to reach your audience effectively. 1. Corporate Video Production Corporate videos allow you to visually communicate your brand story. Use different video formats to engage viewers: Company Overview : Summarise your brand’s history, mission, and values with captivating visuals. Testimonial Videos : Highlight customer success stories to build trust. Behind-the-Scenes : Share a glimpse into your daily operations to humanize your brand. Actionable Step : Plan a corporate video production that integrates various aspects of your brand’s story. Consider partnering with ONIX Productions for high-quality content creation. 2. Social Media Content Social media platforms provide a versatile space for sharing your brand story: Visual Storytelling : Share images, videos, and infographics that communicate your narrative quickly. User-Generated Content : Encourage customers to share their stories and experiences with your brand. Live Streaming and Stories : Utilise live features on platforms like Instagram and Facebook to connect with your audience in real time. Actionable Step : Create a content calendar that outlines how your brand narrative will be incorporated into your social media strategy. Enhancing Emotional Connections Through Storytelling To deepen the emotional bond with your audience, focus on these strategies: 1. Create Relatable Characters Feature relatable characters—whether customers, employees, or brand ambassadors—in your stories. This allows your audience to see themselves in the narrative. Actionable Step : Highlight individuals in your videos and social media content who represent your target audience’s journey and success. 2. Use Strong Visuals Visual elements play a crucial role in storytelling. Use compelling imagery and cinematography to make your content more engaging. Actionable Step : Collaborate with creative professionals to produce visually captivating content that complements your narrative. 3. Engage in Two-Way Communication Encourage feedback and interactions from your audience. Engaging directly with your community fosters deeper emotional connections. Actionable Step : Actively respond to comments and conversations around your storytelling content on social media. Harnessing storytelling is essential for businesses looking to create lasting connections with their audience. By building compelling brand narratives, leveraging storytelling across multiple platforms, and focusing on emotional connections, you can create impactful content that resonates with your audience and drives business success. At ONIX Productions, we specialise in creating engaging corporate videos and social media content that tell your brand’s unique story. Let us help you craft a narrative that connects with your audience and propels your business forward.

Every business has a story. The challenge is crafting that story into something meaningful, authentic, and unforgettable. In 2025, where consumers crave genuine connections with the brands they support, storytelling has become more important than ever. It’s no longer just about selling—it’s about creating emotional connections, standing for something, and leaving a lasting impression. This article dives into the art of brand storytelling and how businesses can use it to engage their audience and drive success. 1. Why Brand Stories Matter Brand stories are the foundation of meaningful marketing. They go beyond facts and features, tapping into emotions that influence decisions and foster loyalty. Here’s why storytelling works so well: It Humanises Your Brand:  People connect with people, not faceless corporations. A compelling story shows the human side of your business—its values, purpose, and the people behind it. It Differentiates You:  In a crowded market, a strong narrative can set your brand apart. While competitors may offer similar products or services, your story is uniquely yours. It Builds Emotional Connections:  Stories trigger emotions, and emotions drive decisions. Whether it’s a tale of perseverance, innovation, or impact, the right story can create loyal advocates for your brand. Example:  Think of brands like Nike. They don’t just sell shoes—they tell stories of overcoming adversity, achieving greatness, and pushing boundaries. ONIX Tip:  Reflect on your brand’s journey. What inspired you to start? What challenges have you overcome? Use these elements to craft a narrative that speaks to your audience. A brand story we collaborated with RedZed to repurpose into a large format digital display. 2. Crafting a Compelling Brand Narrative Every great story has structure, and your brand’s story is no different. To resonate with your audience, it needs to be clear, authentic, and purpose-driven. Steps to Craft Your Story: Define Your “Why”:  Why does your business exist beyond making a profit? What do you stand for? This is your mission. Identify Your Audience:  Who are you speaking to? What values and emotions resonate with them? Highlight Your Journey:  Share the highs, lows, and lessons learned. Audiences appreciate vulnerability and authenticity. Incorporate Conflict and Resolution:  Every good story has a problem and a solution. Highlight how your business solves challenges for your customers. Showcase the Future:  Where is your brand heading? What vision do you want to share with your audience? Framework: The Problem:  "We noticed small businesses struggling to create affordable video content." The Solution:  "We started ONIX to provide high-quality, accessible video production services." The Impact:  "Today, we’ve helped over 300 businesses in Melbourne tell their stories through video." ONIX Tip:  Use your social media to share snippets of your journey—milestones, behind-the-scenes moments, and customer success stories. Mani Architecture's Brand Story we produced, filmed and edited as part of their new digital brand strategy. 3. Best Practices for Storytelling in Video Video is the most powerful medium for storytelling. It combines visuals, audio, and emotion in a way that text and images simply can’t match. Here’s how to use it effectively: Start with a Strong Hook:  Capture attention within the first 3 seconds. Use questions, bold statements, or emotional imagery to draw viewers in. Keep It Authentic:  Don’t overproduce your videos. Raw, real, and honest content often performs better because it feels relatable. Use Visuals to Evoke Emotion:  The right imagery and music can amplify the emotional impact of your story. End with a Call-to-Action:  Guide viewers on what to do next—visit your website, follow you on social media, or contact you for more information. Video Ideas: A 60-second “Our Story” video for your website. Behind-the-scenes footage of your team in action. A customer success story showcasing how your product or service made a difference. ONIX Tip:  Shoot a simple “Day in the Life” video with your smartphone to give viewers an inside look at your business. 4. Making Your Story Stand Out in 2025 Storytelling trends evolve, and 2025 is all about authenticity, inclusivity, and purpose-driven messaging. Here’s what to focus on: a. Authenticity is Key: Avoid overly polished, corporate content. Audiences value realness over perfection. Share the challenges you’ve faced and how you’ve overcome them—it makes your brand relatable. b. Embrace Inclusivity: Ensure your story represents diverse perspectives and speaks to a wide range of audiences. Use inclusive language and imagery to show you value and respect your customers. c. Highlight Your Purpose: Consumers increasingly support brands that stand for something meaningful. Showcase your commitment to sustainability, community impact, or social causes. Example:  Patagonia’s storytelling focuses on environmental sustainability and activism, creating a loyal base of eco-conscious customers. ONIX Tip:  Partner with local charities or community initiatives and share these collaborations in your marketing. Palette Wine shared their purpose to help the hospitality and art communities during the pandemic. Your story is your superpower. It’s what makes your business unique, memorable, and meaningful. By investing in authentic brand storytelling, you can create deeper connections with your audience, differentiate yourself from competitors, and build a loyal customer base. Whether you’re a small business in Melbourne or a national brand, ONIX is here to help you stand out in 2025 with authentic, powerful storytelling. At ONIX, we specialise in helping businesses like yours uncover and amplify their unique stories. Here’s how we can help: Story Development:  We’ll work with you to craft a compelling narrative that aligns with your brand values. Video Production:  From concept to execution, we’ll create high-quality videos that bring your story to life. Content Strategy:  We’ll help you share your story across multiple platforms to maximise its impact. Ready to start telling your story? Let ONIX help you craft and share it in a way that resonates and delivers results.

In a world where your competitors are only one scroll away, being consistent on social media isn’t just helpful—it’s essential. Social media has become the go-to platform for businesses to build relationships, engage audiences, and drive sales. Yet, many brands struggle to post consistently, leading to missed opportunities and reduced visibility. In this article, we’ll explore why consistency is the secret ingredient to successful social media marketing, how to stay consistent without burning out, and why leveraging professional help can be a game-changer. 1. Why Consistency is Crucial for Social Media Success It’s not enough to post sporadically or only when inspiration strikes. Consistency is what builds trust, grows your audience, and strengthens your brand. Here’s why: Visibility in Algorithms:  Social media platforms like Instagram, Facebook, and TikTok prioritise accounts that post regularly. Consistent activity tells the algorithm your page is active, increasing the likelihood of your posts being seen. Building Trust:  Consistency shows your audience that your brand is reliable and engaged. Over time, they’ll come to expect and look forward to your content. Brand Recall:  Frequent posts keep your brand top of mind. When your followers need a product or service, your business will be the first they think of. Audience Engagement:  Regular posting encourages interaction. The more you engage, the more your audience will engage in return, creating a cycle of connection and loyalty. Example:  Imagine following a café on Instagram. If they post weekly about their specials, events, and team, you’ll feel connected. If they go silent for months, you might assume they’ve closed or lost their spark. 2. What Does “Consistency” Really Mean? Consistency doesn’t mean posting every single day or creating a high-production video every week (though if you can, fantastic!). It’s about setting a realistic schedule and sticking to it. Defining Your Posting Cadence: Know Your Audience:  Post when your audience is most active. Use analytics tools to identify peak engagement times. Quality Over Quantity:  It’s better to post 3 times a week with high-value content than 7 rushed, low-quality posts. Use a Content Calendar:  Plan your posts in advance to ensure a steady flow of content and avoid last-minute stress. ONIX Tip:  Batch-create content ahead of time. Set aside a day each month to shoot photos, videos, and graphics so you’re never scrambling. 3. The Role of Video in Consistent Social Media Content Video is king when it comes to social media engagement. It grabs attention, drives higher engagement rates, and is favoured by algorithms. Plus, it’s the best way to showcase your brand’s personality. Why Video Should Be Your Go-To Content Type: Higher Engagement:  Videos are shared 12 times more than text and images combined. Stronger Storytelling:  Video lets you tell a richer, more dynamic story compared to static posts. Versatility:  One video can be repurposed across platforms, from Instagram Reels and YouTube Shorts to TikTok and Facebook Ads. ONIX Tips:  Start small. Use your smartphone to create simple videos, like: Behind-the-scenes clips of your team. Quick tips related to your industry. Customer testimonials or success stories. ONIX behind-the-scenes in-studio. 4. Overcoming the Challenges of Staying Consistent We get it—running a business is time-consuming, and creating content can feel like an extra chore. Here’s how to overcome common challenges: a. Lack of Time: Solution:  Block out dedicated “content days” each month. Use these days to batch-create videos, photos, and captions for weeks ahead. b. Running Out of Ideas: Solution:  Revisit your most common customer questions and turn them into content. For example, an FAQ video series is always engaging and helpful. c. Feeling Overwhelmed by Platforms: Solution:  Focus on the platforms where your audience is most active. It’s better to excel on two platforms than spread yourself thin across five. d. Lack of Expertise: Solution:  Work with professionals like ONIX Productions to develop a content strategy and create polished, impactful videos. 5. The Power of Consistency for 2025 Trends Staying consistent on social media isn’t just about keeping up—it’s about staying ahead. Here are key trends to keep in mind: a. Short-Form Video Domination: Platforms like TikTok and Instagram Reels will continue to dominate. Consistent posting here will maximise your visibility and engagement. b. Authentic, Raw Content: While polished videos are valuable, audiences love raw, behind-the-scenes content. A mix of both will keep your feed engaging. c. Data-Driven Content: Use insights and analytics to see what works, then double down on that type of content. Experimentation is great, but let data guide your decisions. d. Storytelling as a Strategy: Share relatable, emotional stories to create deeper connections with your audience. People remember stories, not sales pitches. 6. How ONIX Can Help You Stay Consistent Consistency requires strategy, creativity, and execution—and that’s where we come in. At ONIX Productions, we’re here to make content creation easy, impactful, and stress-free. Here’s how we can support you: Content Strategy:  We’ll create a detailed plan tailored to your audience and business goals. Video Production:  From ideation to editing, we’ll produce high-quality videos that elevate your brand. Social Media Packages:  We’ll help you maintain a steady flow of posts, from short-form Reels to behind-the-scenes content. Training and Guidance:  Want to DIY? We can teach you how to create and schedule your own consistent content using your phone and accessible tools. Whether you’re looking to completely outsource or just need a little guidance, ONIX is here to help you shine on social media. ONIX Tip:  Remember, consistency is about showing up regularly—not perfection. It’s okay if some posts perform better than others. The key is staying visible and valuable. Consistency is the backbone of a successful social media strategy. It’s how you build trust, engage your audience, and stay ahead of the competition in 2025. By creating a plan, prioritising video, and leaning on expert help when needed, your business can achieve sustainable growth through social media. At ONIX Productions, we’re passionate about helping businesses like yours take the guesswork out of content creation. If you'd like to start your business glow-up for 2025, get in touch and let’s work together to craft a consistent, impactful strategy that gets results.

In 2025, video is one of the best ways for businesses to connect with people. More businesses are using video, and it’s becoming even more exciting! Whether you own a business, work in marketing, or help with social media, understanding video trends is super important. Let’s explore some of the cool things happening with video and how you can start using it to help your business. The crew on-set and in-studio to capture branded content delivered in both short form and long form videos. Why Video is a Big Deal in 2025 Video helps people remember information better than just reading. Studies show that people remember 95% of what they see in a video but only 10% of what they read. That’s why so many businesses are using video to share their messages. Using video can help your business by: Getting More People Interested : Videos get more likes, comments, and shares. Making More Sales : Adding a video to your website can make people buy more. Helping People Find You Online : Videos can help your business show up higher in Google searches. If you invest in video, your business will stand out and do better than others. Here are some of the coolest video trends we’ll see in 2025: 1. Short Vertical Videos With TikTok and Instagram Reels being so popular, quick, vertical videos are a big hit. People love watching them on their phones. Tip : Create short, fun videos that catch people’s attention quickly. Make sure they’re easy to share! 2. Interactive Videos Interactive videos let viewers click on things, answer questions, or even take quizzes while watching. This makes watching more fun and helps businesses learn about their customers. Tip : Try using tools to make videos where people can click and engage while watching. 3. Personalised Videos People love seeing things that are just for them. With today’s technology, businesses can create personalised videos, like a special message for a customer or a product just for them. Tip : Use personalised videos in your emails or social media ads to make customers feel special. 4. User-Generated Content (UGC) People trust other people’s opinions. That’s why videos made by customers are so powerful. Tip : Ask your customers to make videos about how they use your products, and share them! 5. Shoppable Videos Shoppable videos let viewers buy things directly from the video. It’s perfect for online shopping and makes buying easy. Tip : If you sell products online, add shoppable videos to your website or social media. Solving Problems with Video in 2025 Making videos can seem hard, but here’s how to solve some common problems: Problem : Video is too expensive. Solution : Create one video and use it in different ways. For example, cut it into short clips for social media. Problem : You don’t know how to make videos. Solution : Work with a video production company that can help you plan and create awesome videos. Problem : It’s hard to know if your video is working. Solution : Use tools like YouTube or Instagram to see how many people watched your video and how they interacted with it. How to Improve Your Video Strategy in 2025 Here’s how to make the most of video for your business: Look at What’s Working : Review your past videos and see what people liked. Use this to guide your next steps. Create Short Videos : Start making short, catchy videos for platforms like TikTok and Instagram. Try Interactive Videos : Add clickable elements to your videos to make them more fun. Personalise Your Videos : Use customer data to create personalised messages. Encourage UGC : Get your customers involved by asking them to create videos about your products. Work with Experts : If you need help, partner with a professional video team to make sure your videos are top-notch. Video is no longer just a fun option—it’s a must-have for businesses in 2025. By using the latest trends, like short videos, interactive elements, and personalised content, you can connect with your audience and grow your business. At ONIX Productions, we’re experts in creating amazing videos that help businesses succeed. If you want to make the most of video in 2025, we’re here to help!

If there’s one thing 2025 has proven in marketing, it’s this: nothing builds trust like the voice of your happy customers. Customer testimonials—when done right—are one of the most impactful tools a business can leverage. These stories not only validate your brand’s promises but also show prospective clients the real-world benefits of working with you. In this article, we’ll explore why testimonials are so effective, how to gather and present them effectively, and why video testimonials should be at the core of your content strategy. 1. Why Customer Testimonials Matter in 2025 Today’s customers are more informed, cautious, and selective than ever. Before making a purchase, most people will research your business online, read reviews, and seek validation that they’re making the right choice. Here’s why testimonials work: They Build Trust:  Hearing directly from another customer is far more convincing than hearing from a business itself. Testimonials show that your brand delivers on its promises. They Reduce Risk:  Testimonials alleviate doubts by showing that others have had positive experiences with your product or service. They’re Relatable:  People trust people. When potential customers see someone like themselves talking about their challenges and how your business helped, it resonates deeply. Example:  See what Lil from ARK Lighting had to say about working with ONIX - 2. The Role of Video in Amplifying Testimonials While written testimonials are valuable, video testimonials take things to another level. Here’s why: Authenticity:  Seeing and hearing a real customer speak about their experience is far more believable than text on a page. Emotion:  Videos capture tone, expression, and emotion, making the story more compelling and relatable. Engagement:  Video content is easier to consume and share, which means testimonials in video format are more likely to reach a wider audience. Stats to Consider: 79% of people say video testimonials have convinced them to buy a product or service. Videos are shared 1,200% more often than text and images combined. ONIX Tip:  Ask a few of your best clients to record short testimonial videos. Keep them under 2 minutes and guide them with simple questions like: What was your challenge before working with us? How did our product/service help solve it? What’s the biggest impact you’ve seen since working with us? For schools, it's important to get an authentic understanding of the parent's experience and expectations. 3. Steps to Gathering Great Testimonials Not all testimonials are created equal. A generic “great service!” doesn’t carry the same weight as a detailed, emotional story about how your business transformed a client’s experience. Here’s how to get the best testimonials: a. Identify Your Advocates: Start with your happiest clients. Who consistently praises your work or gives you positive feedback? These are your brand advocates. b. Make It Easy for Them: Provide a simple process. Whether it’s a written survey, a phone interview, or a video recording session, remove any barriers. If possible, handle filming and editing yourself to save them effort. c. Focus on Storytelling: Encourage clients to share specific details. For example: What problem were they facing? What solutions did your business provide? How has their life/business improved as a result? d. Use Open-Ended Questions: Avoid yes/no questions. Instead, ask things like: "How did we make a difference in your business?" "What surprised you the most about working with us?" ONIX Tip:  Offer a small incentive for participation, such as a discount on future services or exclusive early access to new features. A dance studio for kids found a loyal advocate and got her to share her daughter's story and experience. 4. Creative Ways to Share Testimonials Testimonials are versatile and can be repurposed across various platforms: Website:  Create a dedicated “Success Stories” page or embed video testimonials on your homepage. Social Media:  Share short clips of customer interviews as Instagram Reels, LinkedIn posts, or TikTok videos. Email Campaigns:  Include testimonials in newsletters or drip campaigns to nurture leads. Presentations:  Use testimonials in sales pitches or webinars to build credibility. ONIX Tip:  Pair testimonials with visuals, such as before-and-after shots, client stats, or behind-the-scenes footage of your collaboration. Example : Our client, Liam from DJ City shares his experience working with ONIX - 5. 2025 Trends in Customer Testimonial Marketing To maximise the impact of testimonials this year, focus on these trends: a. Story-Driven Content: Move beyond basic reviews and focus on detailed, emotionally charged stories. Consumers value authenticity and personal experiences. b. Short-Form Video Testimonials: Platforms like Instagram Reels, YouTube Shorts, and TikTok are ideal for 15-60 second clips that grab attention and get straight to the point. c. Multi-Platform Sharing: Share testimonials in creative formats—Instagram carousels, YouTube compilations, or LinkedIn articles highlighting key quotes. d. AI-Powered Tools for Personalisation: Use AI to create personalised testimonial experiences. For example, an AI tool could recommend a specific testimonial based on a user’s browsing history or demographics. 6. ONIX’s Role in Telling Your Client Success Stories At ONIX Productions, we specialise in creating powerful, professional testimonials that tell your clients’ stories authentically and engagingly. Here’s how we can help: Filming:  We’ll handle everything from lighting to sound to ensure a high-quality production. Editing:  Our team will craft a polished, engaging video that highlights the key moments of your client’s story. Distribution:  We’ll guide you on how to share these testimonials across your website, social media, and email campaigns for maximum impact. We’re here to make the process seamless and stress-free, so you can focus on what you do best—serving your customers. Our end-to-end service: produced, interviewed, filmed and edited this client testimonial video for ARK Lighting. 7. Examples of Impactful Testimonials Need inspiration? Here are a few ideas to get you started: Before-and-After Story:  Show how your service transformed a client’s business. Quick Quote Highlights:  Create a compilation of short, impactful client quotes. Industry-Specific Stories:  Highlight how you’ve helped businesses in different sectors, such as trades, education, or professional services. Example: An authentic approach to sharing impactful testimonials from Matt at Augment Tech. Customer testimonials are one of the most effective ways to build trust, inspire action, and grow your business. By sharing your clients’ success stories, you create a ripple effect—your happy customers attract new ones, and your business becomes synonymous with credibility and results. At ONIX, we’re passionate about helping businesses bring these stories to life through high-quality, impactful video production. Let us help you turn your client success stories into a powerful marketing tool. Reach out to get started!

Video content has cemented its position as the cornerstone of modern marketing. In 2025, it’s no longer just a nice-to-have—it’s a necessity. Businesses that embrace video as part of their content strategy are seeing better engagement, stronger brand loyalty, and a measurable impact on their bottom line. But why is video so powerful, and how can your business harness its potential? Let’s explore. The Growing Preference for Video Content Consumers are consuming video content at an unprecedented rate. According to recent studies, 82% of all internet traffic now comes from video streaming, and that figure is expected to grow. Platforms like YouTube, TikTok, and Instagram continue to dominate, with billions of daily active users seeking out everything from tutorials to entertainment. For businesses, this consumer behaviour presents an incredible opportunity: Engagement Factor:  People spend significantly more time engaging with videos than static content like images or text. A compelling video can hold your audience’s attention, making them more likely to interact with your brand. Emotion and Connection:  Videos allow you to tell stories in a way that resonates emotionally. Through tone, visuals, and music, you can connect with your audience on a deeper level, building trust and loyalty. ONIX Tip:  Start small by creating simple, authentic videos. A 60-second introduction to your business or a quick behind-the-scenes look at your team can perform incredibly well. A short, clear and concise video featuring the Director to humanise Augment Technologies as a service-provider. Social Media Algorithms Love Video In 2025, social media algorithms favour video content more than ever. Platforms like Facebook, Instagram, LinkedIn, and TikTok actively prioritise video, making it more likely to appear in user feeds and attract engagement. Here’s how video helps boost your visibility: Higher Reach:  Videos are more likely to be recommended by algorithms, leading to greater exposure. Enhanced Engagement:  Videos drive higher click-through rates, comments, and shares, signalling to the platform that your content is worth promoting further. Retention Rates:  People are more likely to stay engaged with video content, leading to longer view times and stronger brand recall. ONIX Tip:  Leverage platform-specific features like Instagram Reels, YouTube Shorts, and LinkedIn native video to take full advantage of algorithm preferences. A fun skit utilising trending features for Studio Smiles. Business Benefits of Video Video isn’t just for likes and views—it drives real, measurable business results: Boosted Conversions:  Explainer videos, product demos, and testimonials have been shown to significantly increase conversion rates. A potential customer who watches a product video is 85% more likely to purchase. Improved SEO:  Embedding video on your website improves its search engine ranking. Google prioritises pages with video content, meaning your site is more likely to appear in search results. Stronger Brand Trust:  Video adds authenticity to your marketing. Seeing the faces, voices, and stories behind your business fosters trust in a way that static content simply can’t. ONIX Tip:  Create a product demo or service explainer video for your website’s homepage. Keep it under 2 minutes and focus on answering key customer questions. An impactful testimonial we captured in-studio for Apprise Harpel Group of the Directors and client stories. Tips to Get Started with Video Content For businesses hesitant to jump into video, it’s easier than you might think. You don’t need expensive equipment or a full production crew to start seeing results: Use Your Smartphone:  Today’s phones can capture high-quality video. Combine this with free or affordable editing apps like Canva or CapCut, and you have a powerful production tool in your pocket. Repurpose Content:  Turn blogs into short explainer videos or create video testimonials from happy customers. Batch Create Content:  Dedicate one day to filming multiple videos and use them throughout the month. Looking Ahead: The Future of Video in 2025 Video trends to watch this year include: Short-Form Dominance:  Bite-sized content continues to grow, with TikTok-style videos dominating the landscape. Personalisation:  Videos tailored to specific audiences, like personalised customer messages, are seeing increased success. Live Streaming:  Real-time interaction through live streams boosts authenticity and engagement. By embracing these trends, your business can stay ahead of the curve and connect with your audience in meaningful ways. An example of a TikTok video we created for Monash Uni's IT Faculty. Video content isn’t just a passing trend—it’s the future of marketing. As consumer preferences shift and platforms evolve, businesses that invest in video will find themselves leading the pack. Whether you’re a small business in Melbourne or a growing brand on the global stage, video has the power to elevate your marketing strategy and drive tangible results. At ONIX, we specialise in making video content accessible for businesses. Whether you’re looking to create your first explainer video, produce a testimonial, or launch a full-scale campaign, we can guide you every step of the way. Ready to start your video journey? Let ONIX help you create videos that connect, engage, and convert. Reach out to us today and let’s make 2025 your most impactful year yet.

In 2024, a staggering 91% of businesses  use video as a marketing tool. But what about the other 9%? We often hear the same challenges: There’s not enough time  (30%) They don’t know where to start  (18%) They haven’t been able to convince their boss  (5%) None of these barriers surprise us at ONIX Productions. In fact, these are the very concerns our clients share when they first come to us. The good news? We've helped countless businesses overcome these hurdles and harness the power of video to engage their audiences. Tackling the "Time" Problem For many businesses, the idea of producing video content seems overwhelming. "We just don’t have the time," they say. This is a common roadblock—one that 30% of businesses  cite when explaining why they haven't jumped into video marketing yet. We get it; running a business is demanding, and finding the time for creative projects can feel impossible. But here’s the secret: partnering with a full-service video production team can turn that roadblock into an opportunity. For example, we worked with a corporate client struggling with time constraints to capture behind-the-scenes content of their product development. With our streamlined production process, we delivered a suite of polished videos that they could use across their social media platforms, all within a few days. In just one week, their Instagram engagement grew by 40%. Pro Tip:  Start small. One well-produced video that tells your story can save you time in the long run by engaging your audience more effectively than a dozen emails or static ads. Don’t Know Where to Start? Start With Your Goals. Another common issue is simply not knowing where to begin. This is the dilemma for 18% of businesses , who aren’t sure how to approach video marketing or how it fits into their overall strategy. When our clients express this, our first question is always, “What are your goals?” We had a client in the education sector who felt unsure about how video could help them with student recruitment. Through an initial consultation, we learned that they wanted to increase inquiries and boost brand recognition. We started by crafting a series of testimonial videos featuring current students. This approach directly aligned with their goals, and the results were remarkable: a 25% increase in student inquiries within the first month. Pro Tip:  Always tie your video strategy to your business goals. Whether it’s increasing brand awareness, driving traffic, or educating your audience, knowing what you want to achieve will guide your video production process. Convincing the Boss? Let the Results Speak for Themselves. Convincing higher-ups that video is worth the investment can also be a challenge. 5% of businesses  haven’t been able to convince their leadership teams that video marketing will deliver results. The solution? Show them what video can do. At ONIX, we’ve worked with several teams who were hesitant to allocate a budget for video production. However, once we provided them with a demo video highlighting their business’s core values and culture, the results spoke for themselves. One of our clients saw a 60% increase in social media engagement  after just one brand video, and the positive feedback from customers made it easy for them to justify further investment in video. Pro Tip:  Present decision-makers with clear examples of how video has delivered measurable ROI. Whether it’s increased engagement, higher conversions, or improved customer retention, the numbers don’t lie. In 30 Seconds, We Can Tell Your Story At ONIX, we believe in the power of video to communicate your story and connect with your audience. In just 30 seconds, a well-crafted video can engage your customers like no other medium can. Whether explaining your mission, showcasing a new product, or sharing a customer testimonial, video brings a personal touch that resonates. Ready to See What Video Can Do for Your Business? If you’re one of the 9% still unsure about jumping into video, we’re here to help. We have the time, tools, and talent to make video work for you, no matter your starting point. Whether you need help convincing your boss or don’t know where to begin, we’ve got you covered. Want to learn more? Send us a message or give us a call, and we’ll find time to talk about how video can elevate your business in 2025.

To grow your audience, let your current followers speak for you! Showcasing real testimonials from happy customers is one of the most effective ways to build trust. It’s more powerful than numbers alone, with research showing that: 72% of customers say positive testimonials and reviews increase their trust in a business. 88% of consumers trust online reviews as much as personal recommendations from friends and family. Public relations expert Dawna Jarvis highlights that testimonials act as a "bridge of trust," connecting potential clients to your business. Here’s how you can start gathering and leveraging testimonials effectively: 1. Ask Directly and Sincerely When wrapping up a project, reach out to satisfied clients for feedback. Please don’t wait for them to offer; ask proactively. Business strategist Jordan McAuley recommends being transparent: explain why the testimonial is valuable for your business and encourage them to mention their projects or brands. Actionable Step : Send a follow-up message after a project, thanking clients and asking for feedback. Keep it simple and considerate, and suggest they share it on your preferred review platform. 2. Turn Unprompted Feedback into Testimonials Sometimes, clients share positive feedback unprompted. Capture these moments by encouraging them to turn their praise into a formal testimonial. Use tools like Google Alerts to monitor mentions of your business online so you don’t miss out on positive feedback that isn’t shared directly with you. Actionable Step : Whenever you receive a compliment, thank the client and ask if they’d be willing to share it on your website or social media page. Include a direct link to make it easy. 3. Simplify the Process for Clients To get effective testimonials, keep the process easy and specific. Ask questions that guide clients to reflect on their experience, such as: What was your biggest challenge before working with us? How did our solution make you feel? What specific results can you share? Actionable Step : Create a template with these questions and share it with clients when requesting a testimonial. 4. Feature Testimonials Everywhere Make testimonials a visible part of your marketing strategy. Place them on your website, social media, email newsletters, and even in ads. Videos and images featuring clients’ real words can create a stronger connection with potential clients. For example, Dawna Jarvis suggests turning testimonials into mini-stories to help potential clients envision their own success. Actionable Step : Select your most impactful testimonials and design them into branded images or videos to share across all platforms, from social media posts to website banners. 5. Use Testimonials for Feedback and Improvement Feedback isn’t just praise; it can help you improve. Pay attention to any suggestions within testimonials to keep your offerings aligned with your client’s needs. As Dawna mentions, testimonials can attract quality partnerships as well. Brands want to work with highly respected businesses in their field, and positive testimonials help boost that reputation. Actionable Step : Set up regular client feedback reviews and adjust your services or offerings accordingly. Use positive testimonials as talking points when negotiating with brand partners or sponsors. Final Tip: Take Your Testimonials to the Next Level with Video Research shows that videos are shared 12 times more than text and images combined. Encourage clients to give video testimonials, which are especially engaging and easy for potential clients to relate to. Actionable Step : Offer clients a simple recording option (even a quick smartphone video!) and ask them to share their story in a short, candid clip. Post these on your social media, YouTube, or your website for maximum impact. For building trust and credibility, testimonials are invaluable. Start by requesting authentic feedback, sharing it strategically across platforms, and using it to refine your offerings. With testimonials, you’re not just growing your audience—you’re building a loyal community. [Click to watch the video we made of client's testimonial for ARK Lighting] Looking to build trust and showcase your clients' success stories? Contact us to explore how we can help you create a powerful library of testimonial videos, giving you authentic, relatable content to use across all your digital channels. Let’s work together to turn customer satisfaction into compelling social proof that resonates with your audience.

Today, attention is the most valuable currency, your stories define your brand, build trust, and set you apart. For successful coaches educating across sectors, an impactful brand story isn’t just marketing fluff—it’s a critical business tool. In 2025, the most memorable brands won’t be those with the fanciest production or flashiest gear but those that communicate authenticity, purpose, and precise results. Here’s why investing in a production team with an eye for real stories is the best decision for your coaching business. The Power of a Great Brand Story for Coaches Stories are timeless and universal. They draw people in, evoke emotion, and forge connections. As a coach, your brand story can position you as more than just a professional—it can make you a trusted mentor, guide, and even an influencer in your field. Consider the journeys of well-known coaches across sectors, like Tony Robbins in life coaching, Eric Thomas in motivational speaking, and Brené Brown in research and personal development. Each has built a brand that speaks directly to the heart of their audience, thanks to storytelling that aligns with their values, strengths, and purpose. In 2025, coaches who harness the power of storytelling will stand out and thrive. Here’s how investing in a storytelling-focused production team can make a difference. 1. Craft a Unique Brand Story Aligned with Your Vision Every coach has a unique perspective, method, and motivation behind their work. However, many fail to effectively communicate these key elements to potential clients. A talented production team will look beyond the surface and help you uncover and articulate your deeper brand identity, shaping a narrative that truly reflects who you are. This isn’t about fitting into a mould but breaking free of it. Example : Brené Brown’s videos and documentaries emphasise vulnerability and courage. She has crafted a brand that resonates deeply with her audience and inspires trust by telling her personal story and weaving it into her academic research. 2. Engage Ideal Clients with Authenticity and Depth The world is saturated with polished content, but authenticity has become rare and, therefore, valuable. The right team will prioritise honesty and depth over unnecessary effects or overproduction, allowing your genuine story to shine through. People want to connect with real stories—not a version of you created just for the screen. Example : Eric Thomas, known as the “Hip-Hop Preacher,” has captured audiences with raw, unfiltered content that speaks to his background, struggles, and victories. His authentic approach is what drives his massive following and keeps clients engaged. 3. Build Lasting Connections Through Emotional Impact Great storytelling isn’t just about what you say but how you make people feel. When your story resonates emotionally, it forges a connection that lasts. A skilled production team understands how to create content that strikes a chord with your audience, motivating them to act, invest, or seek out more of your content. This approach translates to trust, loyalty, and repeat business. Example : Tony Robbins uses immersive storytelling techniques focusing on transformation and empowerment. His events and videos are designed to inspire lasting change, which is why his followers return year after year. 4. Position Yourself as an Authority The most effective coaches are teachers and trusted authorities in their fields. Professional storytelling solidifies your position as a leader in your niche. By showcasing your journey, expertise, and results-driven approach, you differentiate yourself in a crowded market, making your brand memorable and credible. Example : Simon Sinek leveraged storytelling to position himself as a thought leader with his “Start With Why” concept. By sharing his personal journey and thought process, he created a movement that coaches, leaders, and professionals worldwide look up to. 5. Drive Business Growth by Capturing and Showcasing Results Your work as a coach is about results, and your story should reflect that. Clients are drawn to proven value, and a great production team understands that impactful storytelling isn’t just about aesthetics; it’s about demonstrating your ability to create change. When clients see the real results you’ve achieved, they’ll want to be part of that success. Example : Marie Forleo uses storytelling to showcase success stories from clients who have transformed their lives and businesses through her programs. This results-focused approach has built her an engaged community and driven exponential business growth. Why ONIX Education is the Perfect Partner for Coaches At ONIX, your story is your most powerful business tool. We focus on working with coaches who want to create meaningful, results-driven content that stands the test of time. Unlike production companies that prioritise gear and aesthetics, we focus on capturing the essence of your story. Here’s how we’re different: Strategic Storytelling : We dive deep to understand your brand and values, ensuring your story aligns with your vision and goals. Authentic Representation : We work with you to present your story genuinely, allowing clients to see the real you and connect on a deeper level. Results-Focused Approach : We prioritise content that drives engagement, builds trust, and generates tangible results for your business. Cost-Effective Solutions : As a small, agile company, we offer high-quality production without the overhead costs associated with larger agencies. In 2025, coaching success will depend on connection, authenticity, and trust—all of which begin with a strong, unique brand story. By investing in a production team that understands how to communicate your story with intention and depth, you’ll set yourself apart, attract the clients who resonate most with your values, and grow your business sustainably. At ONIX, we’re not just about creating content but about telling the stories that make a difference. Ready to elevate your brand through authentic storytelling? Connect with us at ONIX Education, and let’s work together to tell the story that sets you apart and attracts the clients you’re meant to help.

The past few months at ONIX have been both challenging and exciting as we’ve navigated changes and growth. Today, I’d like to take a moment to share some important updates as we continue to evolve as your trusted creative partner. First and foremost, we want to express our heartfelt gratitude for your continued support and trust. It’s relationships like these that allow us to create impactful visual stories and content that help your business thrive. Thank you for being part of our journey—we look forward to continuing to elevate your brand together! A Transition in Leadership After several years of dedicated service and invaluable contributions to ONIX, James Watterston has decided to move on to new opportunities. James has been an integral part of our team, helping to shape the vision and creative excellence that have become hallmarks of ONIX Productions. We wish him nothing but the best in his future endeavours and are incredibly grateful for his leadership, talent, and commitment. While James' departure marks the end of an era, it also opens the door for an exciting new chapter for ONIX. We remain as committed as ever to the same high standards of creative excellence, attention to detail, and personalised service that you’ve come to expect from us. Rest assured that the heart of ONIX remains unchanged: our unwavering dedication to bringing your brand's story to life through stunning visuals and meaningful content. An Expanded Creative Force We’re thrilled to announce that this new chapter also brings growth to our team. In line with our commitment to continually improve and serve you better, we have expanded access to more talented creatives, including skilled videographers, editors, photographers, and post-production experts. This expanded team will allow us to offer more creative input, flexibility, and faster turnarounds on your projects. Our process has always been built around collaboration and a deep understanding of your goals. You’ll still have the same close-knit partnership with your dedicated team, but now, with more creative firepower behind us, we’ll be able to elevate your projects even further. Whether you’re looking for engaging corporate videos, social media content, or impactful campaigns, we are ready to bring your vision to life with even greater expertise. Looking Ahead to 2025: Serving Business Owners and the Education Sector As we look to 2025 and beyond, we want to share with you our strategic goal of focusing more on the business and education sectors. Both industries are at exciting crossroads, and we are uniquely positioned to help you navigate this ever-changing landscape. With digital content playing an increasingly vital role in brand engagement and growth, our goal is to empower business owners and educational institutions with visually compelling content that captures attention and drives results. For business owners , we understand the challenges you face in a fast-paced digital world. Whether it's building brand awareness, driving customer engagement, or improving ROI on your marketing efforts, our team is here to develop strategic visual solutions tailored to your needs. For the education sector , we recognise the importance of connecting with students, faculty, and stakeholders through content that inspires, educates, and captivates. From student acquisition campaigns to brand films that showcase your institution's story, ONIX is committed to helping educational institutions stand out and succeed in an increasingly competitive environment. Visit https://www.onix.education/ to find out more. A Continued Partnership with ONIX We want to reassure you that despite these exciting changes, what remains constant is our commitment to excellence. Our processes, attention to detail, and passion for visual storytelling will remain the core of what we do. ONIX has always been and will continue to be, a company built on innovation, creativity, and a relentless focus on delivering results for our clients. As we continue to grow and evolve, we hope you’ll join us on this journey. Whether you’re working with us on an ongoing project or considering new opportunities, we’re here to support your brand's growth with the same dedication and expertise you’ve come to rely on. What’s Next Into the new year, we will be rolling out new services, updated packages, and creative opportunities designed to provide even more value for your business. We’ll keep you informed on these exciting developments, and as always, we encourage you to reach out if there’s anything we can do to support your vision. Thank you for being a part of our journey. We are excited about the future and look forward to continuing to create impactful, results-driven stories with you. Warm regards, Dee Huynh Managing Director, ONIX Media

Imagine you’re telling your friend about a super cool video game. Instead of just saying, “It’s fun,” you explain why it’s fun. You talk about the awesome boss battles, amazing graphics, or how you and your friends teamed up to win. That’s telling a story, and it’s way more exciting than just saying, “It’s fun.” Businesses use stories like this to sell more products. When they share a story, they’re showing people why they should care about their product, instead of just listing boring facts. Why Do Stories Work? Stories grab people’s attention and make them feel something. Research shows that when people hear a story, their brains react like they’re experiencing it. In fact, stories are 22 times more memorable than just hearing facts! So, if a business wants more people to buy their product, telling a story can help people remember it and even want to buy it. Example of a Good Story for a Business Let’s pretend there’s a company that sells running shoes. Instead of just saying, “Our shoes are comfortable,” they could share a story like this: “A woman trained for months to run her first marathon, but halfway through, her shoes gave her blisters, and she almost quit. Then, she found our shoes. She wore them during her training, and on marathon day, she not only finished but beat her personal record! Now, she runs without pain, thanks to our shoes.” This story makes you think, "Wow, I want those shoes too!" It’s way better than just saying, “Our shoes are comfy.” How Can Stories Help Businesses Go Viral? Going viral means a story spreads quickly, and millions of people see it. This happens when people connect with the story and want to share it with others. For example, a company called Dollar Shave Club sold razors. Instead of just saying, “Buy our razors!” they made a funny video telling the story of why their razors were better and cheaper. The video went viral, getting over 26 million views, and tons of people bought their razors! Eventually, they sold the company for $1 billion. The secret? Their story was funny, relatable, and simple, so people wanted to share it. [Click the image to watch the viral video - DollarShaveClub.com - Our Blades Are F***ing Great ] 3 Simple Steps for Businesses to Sell More with Stories Here’s what business owners can do to sell more through storytelling: Find Your Customer’s Problem Every good story has a problem that needs fixing. Think about what problem your customer has. Maybe their phone battery dies quickly, or they can’t find comfortable shoes. Start your story by talking about that problem. Show How Your Product Solves That Problem After talking about the problem, show how your product fixes it. Like in the running shoe story, tell how someone went from having foot pain to running marathons with ease. Use Emotions to Make It Memorable People remember stories that make them feel something. Whether it’s happiness, excitement, or even fear of missing out, make your story emotional so people feel like they need your product. Why Does This Matter? Here are some cool stats: 73% of people are more likely to buy something if they hear a story about it. 92% of people want ads to feel like stories. This means that if a business isn’t using stories, they’re missing a huge opportunity! Bonus Tip: Use Video for More Impact To really boost sales, businesses can tell their story in a video. Videos are shared 12 times more than text and pictures! With apps like TikTok and Instagram, even small businesses can get millions of views. Here’s how: Make the story short and simple. Add something funny or surprising to catch attention. Share it on social media where your customers hang out. Recap To sell more with stories, remember: Tell stories that show how your product solves a real problem. Make your stories emotional and memorable. Use videos to reach even more people. Next time you see a cool ad online, think about the story they’re telling. Businesses that use stories sell more, grow faster, and sometimes even go viral! Now, go ahead and start creating awesome stories for your business! At ONIX Productions, we help business owners like you create stories that help businesses connect with their audience. Let us help you tell your story, contact us now to find out how we can do the same for you.

Video has become one of the best ways to grab people’s attention and keep them interested on social media. As we head into 2025, it’s clear that using videos will be more important than ever. With so many platforms like Instagram, TikTok, and Facebook, businesses need to learn how to use videos to connect with people. In this article, we’ll show you how short videos, videos made by users, and live streaming can help businesses keep their audiences engaged. Why Video Matters Videos are fun to watch, easy to share, and full of information. Social media posts with videos get 48% more views than posts without them. Plus, people understand videos much faster than text, which is why businesses use them to communicate quickly and clearly. In a world where people get distracted easily, businesses that use video well can get their message across and connect with their audience better. 1. Use Short Videos What It Is:  Short videos that last less than a minute are super popular on platforms like TikTok and Instagram Reels. How to Do It: Make your point quickly by focusing on one message or idea. Use trends to make your videos more popular. This can help you get more views and stay relevant. Add captions so people can understand the video even without sound. What to Do Next:  Start making 2-3 short videos every week that use popular trends. This will help you stay active and connected with your audience. 2. Use Videos Made by Customers (User-Generated Content) What It Is:  User-generated content (UGC) is when your customers make videos about your products, like reviews or how they use them. How to Do It: Ask your customers to share their experiences with your products by hosting contests or challenges. Share these customer videos on your social media. It makes your brand look real and trustworthy. Always give credit to the customers who make the videos. What to Do Next:  Start a campaign where your customers can share their stories. Each week, highlight the best videos to keep people excited and engaged. 3. Try Live Video Streaming What It Is:  Live streaming lets you connect with your audience in real time, making it feel more personal. How to Do It: Host live Q&A sessions to answer questions from your audience. Show behind-the-scenes content of your business, like a product launch or daily activities. Work with influencers to get more people to join your livestream. What to Do Next:  Plan a monthly live stream on a topic your audience cares about. Make sure to talk to viewers by answering their questions live. 4. Make Videos That Fit Each Platform What It Is:  Different social media platforms need different types of videos to work best. How to Do It: Instagram:  Focus on beautiful visuals and tell short stories through videos. Use Stories and Reels for quick videos and IGTV for longer ones. LinkedIn:  Create professional and informative videos, like company updates or industry news. TikTok:  Have fun! Use creativity and humour, and join trending challenges. What to Do Next:  Check which videos work best on each platform by using analytics, and adjust your strategy based on what your audience likes the most. As video becomes more popular in social media marketing, businesses need to keep up with new trends to stay relevant. By using short videos, user-generated content, live streaming, and making content fit each platform, you can keep your audience engaged. At ONIX Productions, we create videos that help businesses connect with their audience. Let us help you make a video strategy that boosts your brand and keeps people coming back for more!