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Dee Huynh

The Power of Video in Social Media Marketing

Updated: Nov 1

Video has become one of the best ways to grab people’s attention and keep them interested on social media. As we head into 2025, it’s clear that using videos will be more important than ever. With so many platforms like Instagram, TikTok, and Facebook, businesses need to learn how to use videos to connect with people. In this article, we’ll show you how short videos, videos made by users, and live streaming can help businesses keep their audiences engaged.


Why Video Matters

Videos are fun to watch, easy to share, and full of information. Social media posts with videos get 48% more views than posts without them. Plus, people understand videos much faster than text, which is why businesses use them to communicate quickly and clearly. In a world where people get distracted easily, businesses that use video well can get their message across and connect with their audience better.




1. Use Short Videos

What It Is: Short videos that last less than a minute are super popular on platforms like TikTok and Instagram Reels.


How to Do It:

  • Make your point quickly by focusing on one message or idea.

  • Use trends to make your videos more popular. This can help you get more views and stay relevant.

  • Add captions so people can understand the video even without sound.


What to Do Next: Start making 2-3 short videos every week that use popular trends. This will help you stay active and connected with your audience.


2. Use Videos Made by Customers (User-Generated Content)

What It Is: User-generated content (UGC) is when your customers make videos about your products, like reviews or how they use them.


How to Do It:

  • Ask your customers to share their experiences with your products by hosting contests or challenges.

  • Share these customer videos on your social media. It makes your brand look real and trustworthy.

  • Always give credit to the customers who make the videos.


What to Do Next: Start a campaign where your customers can share their stories. Each week, highlight the best videos to keep people excited and engaged.




3. Try Live Video Streaming

What It Is: Live streaming lets you connect with your audience in real time, making it feel more personal.


How to Do It:

  • Host live Q&A sessions to answer questions from your audience.

  • Show behind-the-scenes content of your business, like a product launch or daily activities.

  • Work with influencers to get more people to join your livestream.


What to Do Next: Plan a monthly live stream on a topic your audience cares about. Make sure to talk to viewers by answering their questions live.


4. Make Videos That Fit Each Platform

What It Is: Different social media platforms need different types of videos to work best.


How to Do It:

  • Instagram: Focus on beautiful visuals and tell short stories through videos. Use Stories and Reels for quick videos and IGTV for longer ones.

  • LinkedIn: Create professional and informative videos, like company updates or industry news.

  • TikTok: Have fun! Use creativity and humour, and join trending challenges.


What to Do Next: Check which videos work best on each platform by using analytics, and adjust your strategy based on what your audience likes the most.


As video becomes more popular in social media marketing, businesses need to keep up with new trends to stay relevant. By using short videos, user-generated content, live streaming, and making content fit each platform, you can keep your audience engaged.


At ONIX Productions, we create videos that help businesses connect with their audience. Let us help you make a video strategy that boosts your brand and keeps people coming back for more!

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