Imagine you’re telling your friend about a super cool video game. Instead of just saying, “It’s fun,” you explain why it’s fun. You talk about the awesome boss battles, amazing graphics, or how you and your friends teamed up to win. That’s telling a story, and it’s way more exciting than just saying, “It’s fun.”
Businesses use stories like this to sell more products. When they share a story, they’re showing people why they should care about their product, instead of just listing boring facts.
Why Do Stories Work?
Stories grab people’s attention and make them feel something. Research shows that when people hear a story, their brains react like they’re experiencing it. In fact, stories are 22 times more memorable than just hearing facts!
So, if a business wants more people to buy their product, telling a story can help people remember it and even want to buy it.
Example of a Good Story for a Business
Let’s pretend there’s a company that sells running shoes. Instead of just saying, “Our shoes are comfortable,” they could share a story like this:
“A woman trained for months to run her first marathon, but halfway through, her shoes gave her blisters, and she almost quit. Then, she found our shoes. She wore them during her training, and on marathon day, she not only finished but beat her personal record! Now, she runs without pain, thanks to our shoes.”
This story makes you think, "Wow, I want those shoes too!" It’s way better than just saying, “Our shoes are comfy.”
How Can Stories Help Businesses Go Viral?
Going viral means a story spreads quickly, and millions of people see it. This happens when people connect with the story and want to share it with others.
For example, a company called Dollar Shave Club sold razors. Instead of just saying, “Buy our razors!” they made a funny video telling the story of why their razors were better and cheaper. The video went viral, getting over 26 million views, and tons of people bought their razors! Eventually, they sold the company for $1 billion.
The secret? Their story was funny, relatable, and simple, so people wanted to share it.
[Click the image to watch the viral video - DollarShaveClub.com - Our Blades Are F***ing Great]
3 Simple Steps for Businesses to Sell More with Stories
Here’s what business owners can do to sell more through storytelling:
Find Your Customer’s Problem Every good story has a problem that needs fixing. Think about what problem your customer has. Maybe their phone battery dies quickly, or they can’t find comfortable shoes. Start your story by talking about that problem.
Show How Your Product Solves That Problem After talking about the problem, show how your product fixes it. Like in the running shoe story, tell how someone went from having foot pain to running marathons with ease.
Use Emotions to Make It Memorable People remember stories that make them feel something. Whether it’s happiness, excitement, or even fear of missing out, make your story emotional so people feel like they need your product.
Why Does This Matter?
Here are some cool stats:
73% of people are more likely to buy something if they hear a story about it.
92% of people want ads to feel like stories.
This means that if a business isn’t using stories, they’re missing a huge opportunity!
Bonus Tip: Use Video for More Impact
To really boost sales, businesses can tell their story in a video. Videos are shared 12 times more than text and pictures! With apps like TikTok and Instagram, even small businesses can get millions of views.
Here’s how:
Make the story short and simple.
Add something funny or surprising to catch attention.
Share it on social media where your customers hang out.
Recap
To sell more with stories, remember:
Tell stories that show how your product solves a real problem.
Make your stories emotional and memorable.
Use videos to reach even more people.
Next time you see a cool ad online, think about the story they’re telling. Businesses that use stories sell more, grow faster, and sometimes even go viral!
Now, go ahead and start creating awesome stories for your business! At ONIX Productions, we help business owners like you create stories that help businesses connect with their audience. Let us help you tell your story, contact us now to find out how we can do the same for you.
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