In 2024, a staggering 91% of businesses use video as a marketing tool. But what about the other 9%?
We often hear the same challenges:
There’s not enough time (30%)
They don’t know where to start (18%)
They haven’t been able to convince their boss (5%)
None of these barriers surprise us at ONIX Productions. In fact, these are the very concerns our clients share when they first come to us. The good news? We've helped countless businesses overcome these hurdles and harness the power of video to engage their audiences.
Tackling the "Time" Problem
For many businesses, the idea of producing video content seems overwhelming. "We just don’t have the time," they say. This is a common roadblock—one that 30% of businesses cite when explaining why they haven't jumped into video marketing yet. We get it; running a business is demanding, and finding the time for creative projects can feel impossible.
But here’s the secret: partnering with a full-service video production team can turn that roadblock into an opportunity. For example, we worked with a corporate client struggling with time constraints to capture behind-the-scenes content of their product development. With our streamlined production process, we delivered a suite of polished videos that they could use across their social media platforms, all within a few days. In just one week, their Instagram engagement grew by 40%.
Pro Tip: Start small. One well-produced video that tells your story can save you time in the long run by engaging your audience more effectively than a dozen emails or static ads.
Don’t Know Where to Start? Start With Your Goals.
Another common issue is simply not knowing where to begin. This is the dilemma for 18% of businesses, who aren’t sure how to approach video marketing or how it fits into their overall strategy. When our clients express this, our first question is always, “What are your goals?”
We had a client in the education sector who felt unsure about how video could help them with student recruitment. Through an initial consultation, we learned that they wanted to increase inquiries and boost brand recognition. We started by crafting a series of testimonial videos featuring current students. This approach directly aligned with their goals, and the results were remarkable: a 25% increase in student inquiries within the first month.
Pro Tip: Always tie your video strategy to your business goals. Whether it’s increasing brand awareness, driving traffic, or educating your audience, knowing what you want to achieve will guide your video production process.
Convincing the Boss? Let the Results Speak for Themselves.
Convincing higher-ups that video is worth the investment can also be a challenge. 5% of businesses haven’t been able to convince their leadership teams that video marketing will deliver results. The solution? Show them what video can do.
At ONIX, we’ve worked with several teams who were hesitant to allocate a budget for video production. However, once we provided them with a demo video highlighting their business’s core values and culture, the results spoke for themselves. One of our clients saw a 60% increase in social media engagement after just one brand video, and the positive feedback from customers made it easy for them to justify further investment in video.
Pro Tip: Present decision-makers with clear examples of how video has delivered measurable ROI. Whether it’s increased engagement, higher conversions, or improved customer retention, the numbers don’t lie.
In 30 Seconds, We Can Tell Your Story
At ONIX, we believe in the power of video to communicate your story and connect with your audience. In just 30 seconds, a well-crafted video can engage your customers like no other medium can. Whether explaining your mission, showcasing a new product, or sharing a customer testimonial, video brings a personal touch that resonates.
Ready to See What Video Can Do for Your Business?
If you’re one of the 9% still unsure about jumping into video, we’re here to help. We have the time, tools, and talent to make video work for you, no matter your starting point. Whether you need help convincing your boss or don’t know where to begin, we’ve got you covered.
Want to learn more? Send us a message or give us a call, and we’ll find time to talk about how video can elevate your business in 2025.
コメント