Video content optimisation is the process of improving the visibility and performance of video content on various platforms and devices. The goal is to increase engagement, drive traffic, and achieve better search engine rankings.
The steps to audit past video content and optimise new content are:
Keyword research: Conduct research to identify the keywords related to your video content and target audience. Use these keywords in your video titles, descriptions, and tags.
Video titles: Optimise your video titles by making them descriptive, concise, and relevant to your content. Also, include keywords in your titles to improve visibility.
Video descriptions: Write detailed and informative descriptions for each video, including relevant keywords and a call to action.
Video tags: Use relevant tags to categorise and organise your videos, making them easier to find and categorise.
Thumbnail images: Use visually appealing thumbnail images that accurately represent the content of your video. This can increase click-through rates and engagement.
Video length: Optimise the length of your videos to keep viewers engaged and minimise drop-off.
Closed captions: Add closed captions or subtitles to make your videos accessible to a wider audience, including those with hearing impairments.
Video hosting: Host your videos on a reliable platform that can handle high traffic and has a fast loading time.
Video embedding: Embed your videos on your website and share them on social media platforms to increase visibility and drive traffic.
Video analytics: Use analytics tools to monitor the performance of your videos and understand audience behaviour, including views, engagement, and conversions.
By auditing your past video content and implementing these optimisation strategies for new videos, you can improve the visibility and performance of your video content and reach a wider audience.