Now more than ever, social media is turning towards video, and it is rewarding us for doing so, whether it be influencers to large scale companies and small businesses alike. There are many kinds of videos to be made, but one place that will be promoting video over anything else going forward is Instagram.
Yes, you read right. "THE GRAM" is going full-blown video!
Once only known as a photo-sharing platform, the social media giants, as recently as the 30th of June, made massive announcements that will change the way we use ''Insta'' forever.
With competitors like TikTok and YouTube, the statistics show that if you are under 40, you most likely want to be engaged by video. Teens are bored with photo scrolling, and Instagram is ready to take on the challenge and change how their algorithm works to see more content related to the things we like and want to see.
This change means vast opportunities await for those of us using Instagram for social media marketing. Exciting times ahead!
"At Instagram, we're always trying to build new features that help you get the most out of your experience. Right now, we're focused on four key areas: Creators, Video, Shopping and Messaging."
Instagram has been trialling a change in the algorithm within their main feed, but going into the future, they will now be making it possible for us as users of the app to select content based on what we like. At the same time, video on Instagram is not a new idea in itself, with stories and reels becoming more popular. Mosseri states that the company wants to "embrace video more broadly."
So the Instagram we know and love will no longer be known as a
"square photo-sharing app," but more to the style of an app for our entertainment, dominated by videos. Exciting stuff.
Mosseri added that the COVID-19 pandemic "accelerated the shift of commerce from offline to online by a number of years, and we're trying to lean into that trend.'' Meaning we now also want to shop straight from the images and videos that pop up onto our feed.
So what does this mean for you and the way you will use Instagram as a business owner?
If you sell a product or service, make sure you have a website. That way, you can link your photos and videos straight into offering a quote or putting that product into a shopping basket!
Start making video content! It could be anything, from behind the scenes at a product shoot. A tour around your store, packing products to send off to happy customers, unboxing.
Meet and greet with the people behind your brand.
Images of customers and their excellent reviews put to some music.
Show how a day in your work life looks.
Professionally shot brand videos.
Really, ANYTHING! Get on it! Video is the future! Check out our previous blog post on the Top 5 Free Editing Apps in 2021 and start clipping together some of your own videos for your Instagram; that way, you will be one step ahead of the crowd! Alternatively, if you'd rather let the experts do the editing for you, check out our online editing service called, Knock Outs whereby you send us the footage and we make it look just the way you want it to!