In 2025, videos will still be super important for businesses. Videos help companies share their messages, show who they are, and build trust with customers. As technology changes, it's crucial for businesses to keep up and use the right kinds of videos to connect with people.
Here are five types of videos that every business should use to stay successful and communicate better with their audience:
1. Company Profile Videos
What It Is: A company profile video introduces a business, showing what it does, its mission, and what it stands for. It often includes clips of the team and the workspace.
Why It’s Important: This video helps customers and partners understand your business better. It’s like a "get-to-know-us" video, setting the tone for all other business promotions.
What to Do: Create a script that tells your brand’s story. Include interesting visuals of your team and where you work. Keep the video short, around 2-3 minutes.
[Click to watch 21 Celsius' Company Capabilities video we made]
2. Customer Testimonial Videos
What It Is: This type of video features happy customers talking about how great your products or services are.
Why It’s Important: When people hear others talk positively about your business, they’re more likely to trust and choose you. Testimonials make your brand more relatable and trustworthy.
What to Do: Ask your satisfied customers if they would like to share their stories on video. Prepare questions to guide them, and keep the video around 1-2 minutes long for maximum impact.
[Click to watch Coach Nick's client testimonial video from the Charles Bros we made]
3. Product or Service Demos
What It Is: Demo videos show how a product or service works, focusing on its features and benefits.
Why It’s Important: People like to see how things work before they buy them. These videos help customers understand exactly how they can use your products and why they’re worth it.
What to Do: Create a short demo video, explaining key features and benefits. Use visuals and voiceovers to guide viewers, and aim for a length of about 3-5 minutes.
[Click to watch ThoroughWorks' App Explainer video we made]
4. Behind-the-Scenes Videos
What It Is: These videos give people a look at what happens inside your company, like showing your team at work or a fun event.
Why It’s Important: Behind-the-scenes videos help people connect with your brand by showing them what goes on in the background. It makes your company feel more real and relatable.
What to Do: Regularly capture short clips of your daily operations or special events. Keep the video informal, and aim for 2-4 minutes in length.
[Click to watch Mambo's behind-the-scenes video we made]
5. Educational or How-To Videos
What It Is: These videos teach people something useful, like how to use your product or tips related to your business.
Why It’s Important: Teaching people through videos makes your business seem like an expert in your field. It also gives your audience something valuable, which makes them more likely to stick with your brand.
What to Do: Think about what your audience wants to know and create helpful videos that answer their questions. Make sure the video is between 3-7 minutes to explain things without losing their attention.
[Click to watch DJ City's tutorial video we made]
In 2025, videos will be even more important for businesses to communicate and market themselves. By using these five types of videos, companies can build trust, engage with people, and be successful.
At ONIX Productions, we create high-quality videos that help businesses like yours connect with their audience. Let us help you make impactful videos that show off your business and boost your marketing!
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