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We've listed some tips to level up your marketing endeavours this year: Make sure your website is mobile optimised Implement smart CTAs to help move people through the funnel faster and better by providing them content targeted to their stage in the buying cycle Ask for reviews - Google Reviews Create blog posts that have real intention by using SEO keywords that will help you rank Depending on your audience, focus your energy on 1 or 2 social media platforms rather than having to be everywhere all the time without success or measure Use your most effective social platform to serve your customers content they want to learn more about Create one to two month's worth of content and schedule them in advance Run a competition on Facebook or Instagram Trial and experiment with the latest features on the platforms you're using Understand your prospects micro-moments and have content ready for each moment: I-want-to-know moment = FAQs, Site Links, About I-want-to-go-moment = Location, Contact Us, Google My Business I-want-to-do-moment = Videos, Images, Blogs I-want-to-buy-moment = Carousels, Reviews, PDFs, Cart Run a retargeting campaign for your best-performing posts, offers and products. Post more personal and authentic photos of your team on socials explaining their roles to build trust with customers Have a live chat widget or pop-up installed on your website to get real-time conversations and customer service from website visitors Add a customer testimonial or review page to your website to make it easier for prospects to review and make a decision Survey your past and current customers to get their feedback and respond directly to their questions or new needs Thank your community through dedicated social posts, videos or emails to build on brand awareness and encourage shareable content Segment your email lists based on the stage of the funnel they're situated so you can create messaging specific to that segment When it comes to email campaigns, avoid words that can trigger spam filters. This includes subject lines with all-caps, long URL links in the body of your email and a low text-to-image ratio. Create case studies to demonstrate customer success stories using video that can be seen on your website and socials Identify common pain points or FAQs and create content about each to fill the gaps. Frequently review and analyse your Google Analytics to gain a better understanding of your website's visitor behaviour. Create more content around the themes most viewed. Include clear call-to-action messaging in some of your social posts Have consistent branding across all your channels to be more memorable Explain complex topics using video in an interesting and engaging way Use relevant and attractive visuals in your content to make it easier and faster to grab people's attention Ready to level up your marketing game and achieve better results? Contact ONIX Productions today and let us help you create impactful visual content strategies that drive engagement, build trust, and elevate your brand. Don't wait—take the next step towards marketing success. Reach out to us now and unlock the full potential of your marketing endeavours.

With the new year nearing fast, a lot of businesses will soon start (if not already) planning their content strategy for their socials and other digital channels. To help make your like a little easier, we've created an infograph with a bunch of content idea prompts you can utilise to kickstart your own plans. Check out the below and happy planning!

The last two years have been unprecedentedly filled with a lot of certainty for people, governments and businesses all over the world. When it comes to marketing, the one factor that hasn't changed or decreased in value are videos. Throughout lockdowns, the consumption of video content has risen greatly. From streaming services right through to social media videos, the popularity of this content type has marketers predicting that 82% of all content created will be video. Huge! If that's not convincing enough, allow us to share with you five reasons why your business needs videos in 2022. 1. TikTok has only been around for four years. Today, they have 1 billion active global users per month! Driven completely by user-generated video content, the app developed the authentic-type platform purely to amuse and entertain. These days, its influential creators have found incredibly clever ways to be inspiring and educational too. More people are creating and uploading videos on TikTok and similar platforms like Instagram Stories more than ever before. If you'd like your business to stay relevant with your younger audience, consider creating TikTok and Instagram Reel videos next year to stay top-of-mind and keep your prospects engaged. 2. People are relying on digital video to learn new skills. During the pandemic, a lot of people (65%) were figuring out how to utilise their time effectively. With their jobs being put on hold, it made sense to reassess their situation, set new goals, and learn new skills. The CEO of Alphabet (Google), Sundar Pichai said that YouTube views for meditation videos have increased by 40% since the beginning of the pandemic (Forbes). If your business provides a product or service that benefits a person's life in any way, look at how you can translate your offer into valuable video content that teaches people how to optimise their life using your product or service. How might your offer inspire them to live better, work smarter or love more? 3. According to Brightcove, video drives a 157% increase in organic traffic from search engines with 62% of Google searches including video. This means that if you don't have videos on your website, a big portion of your target market cannot find you when they're doing an online search and that you're practically giving opportunities away to your competitors. To avoid this probability, develop a plan and make the effort to create professional videos that best represent the quality of service or products that your business provides. Be memorable, don't be forgotten! 4. Does your business send out email newsletters or communicate often with your database using email? If the answer is no, you definitely should start working on adding that channel into your marketing plan. If the answer is yes, you're all over it, you 100% must have videos because Insivia.com states that video in emails leads to a 200-300% increase in click-through rates. It does not matter how boring you believe your topics or subject matter to be, video already elevates the content and more importantly, assumes that people are crazy busy. A video will grab a person's attention way more than just simple text in the email body. 5. Beyond TikTok, it's fair to say that all the social media platforms that exist today will be putting more developmental work into their video features. If they already have videos, they'll be looking at taking it to another level through techs such as VR and AR. If they don't have some form of a video feature, be rest assured that they're grinding hard to enable their users the freedom to self-express, curate, create and dominate their area of interest and skill. It is never a waste of money to invest in creating video content for your business if you are clever about the multiple ways your one piece of video content can be repurposed and re-edited into a range of varying sizes and formats. This will ensure that your business and brand will be present across all social touchpoints, increasing your chances of being seen, recognised and trusted. So there it is, five important reasons why you need to evaluate your existing marketing plan and add video content to your future goals and strategies. If you'd like some support on how to get started, contact us for a chat so we can work with you to develop a bespoke plan for your business.

Facebook launched in 2004 and over the years, a lot about the platform has changed. Beyond its features and benefits for people and businesses, the one change that has been the most frustrating for users is its algorithm. Specifically, the algorithm to get your organic content reaching and seen by the people you want to see it. Ever since Facebook strategically changed its algorithm a few years ago, organic reach is down 5.2%. The people who follow you or like your Page, are now only seeing some of your posts. To combat this, there are two things you can do to get in front of more eyeballs. The first is through Boosting and the other is by Advertising. What is the difference between the two and which way is best for you? Below will list the key differences and the Dos and Don'ts around Boosting a Post. Facebook Boost Ads Facebook's Boost Post allows you to spend some money to promote your regular organic posts. Using this feature, you can reach people you want to see the content. It goes beyond the people who already like your Page and it's a great way to reach people who'd be interested in what you have to offer. Facebook Ads When it comes to Facebook Ads, the main differences includes the campaign objectives which can be awareness, traffic, lead generation, reach conversions, click-throughs, views and so much more. The way you target is also a lot more in-depth in comparison to a Boosted Post. You can use language, geographical and behaviour targeting to narrow in on your audience, test parameters and make changes to the content as required. The two key objectives for Boosting is visibility and engagement such as likes, comments and shares. If your goal is to stay top-of-mind, this can be a great way to start. To get boosting you just need to know your goal, what your call to action is, the audience settings, the timeframe and your budget. You can also extend your reach to Instagram to gain more followers and new customers. The content you can boost includes text, images or videos with a link. The Dos: Be clear on what your objectives and expectations are when boosting. Are you hoping for more brand awareness or to increase your sales? Setting your objectives will allow you to measure your strategy and understand whether it's worked or what kind of changes you need to implement to improve. Boost a post that already has an above-average engagement. The ones with likes and comments serve as social proof for your brand so when others see this, they are more likely to trust your content and interact with it. Boost if you're looking to update people about a new feature, promoting new content, building brand awareness or sharing one-off events. Know your audience and narrow in on who you target. Will it be people who already like your Page or will it be friends or followers and their friends? The Donts: Run the same boosted post for too long. The audience you're targeting may get fatigued from seeing the same content in their feed over and over again which might leave a bad impression on your brand. Monitor the performance of the boost and turn it off if it has reached a reasonably good number. Boost and forget. As mentioned in the previous point, it's important to monitor its performance, understand analytics to gauge if the ROI was worth it. Promote to just everyone. This will cost you money because the people who aren't right for the product will see it. Spend time in being specific to ensure that it's reaching the right people. Whether you're trialling Boosting a Post or Facebook Ads, there are some things you must consider addressing before you press go: What's the purpose of the post? What's the call-the-action and is it clear? Where do you want the post to link to? Is it a strong landing page? Are your Ad Manager profiles set up? How much are you willing to spend to get results? At the end of the day, Facebook has proven to be a powerful platform with an abundance of people it has access to. The advertising process for socials can be overwhelming if you haven't done it before. It's critical that you're set up correctly from the start and shown how to do it right. From there, it's not impossible for you to start managing it yourself (if you want to). If you're unsure about any of the questions above or where to start, seek an expert to help you because they will know all the updates and the best strategies to help you be more visible and reach your business goals.

What is B2B Content Marketing? B2B means business to business communications. B2B content marketing is when we create blog posts, audio, video, e-books, podcast episodes for business to business, with the number one goal of explicitly targeting your leads and prospects. Often the companies consuming this content won't find you because they are searching the internet specifically for your service. Still, they will find you because they have a problem or a question and are looking for an answer. The content you provide for B2Bs should solve their problem or offer a strategy to help them solve their problem. If the company finds your information helpful to them, it will establish a relationship with you and the content you provide. And when these companies need to hire someone to help them solve their problems, they will look to you and your business to help them do that, purely because they already feel comfortable working with you. It is helpful to remember that a B2B lead will generally take a bit longer to convert to a sale than a B2C *Business to customer prospect. A B2B funnel is very much like any other marketing funnel; it is essential with your B2B content marketing strategy to decide which part of your funnel you target and specify who you are targeting. Identify where you need help. Is it getting the right people to find you? Is it awareness? Is it conversions? Establish which area of the funnel you need to focus on and create content appropriate to that. B2B being leads driven is very different from measuring our success with customers. The same metrics you use for your other marketing strategies won't work when measuring your success in B2B. The number of shares and follows won't matter as much here. There are statistics available from some of the most successful B2B companies. For example, the top 500 B2B companies results tell us that a decision-maker will read at least 13 pieces of educational content before deciding on a company to work with, Enter... the blog. Having a blog on your website in 2021 is very important for B2B marketing. Your call to action ( CTA) also needs to be prominent on the website. Educational blogs gain much higher conversions in B2B content marketing than a blog talking too much about themselves. People want to be educated, not hear about your company news. A general educational topic to help solve a problem in your B2B sector is the best way to go. Research tells us that when it comes to any content marketing, SEO is essential. There was a time when the experts in SEO let us know it was better to be posting short-form content regularly. The latest statistics in SEO for 2021 confirm that for B2B, it is more effective to post long-form educational articles less frequently. They suggest that it is better to go in-depth about educating your audience and focus highly on your SEO. An average blog post in b2b content marketing should be gaining over 200 views per month to be working well for you. If you need help establishing your B2B marketing content strategy, don't hesitate to get in touch with us at ONIX. We are here to help.

Now more than ever, social media is turning towards video, and it is rewarding us for doing so, whether it be influencers to large scale companies and small businesses alike. There are many kinds of videos to be made, but one place that will be promoting video over anything else going forward is Instagram. Yes, you read right. "THE GRAM" is going full-blown video! Once only known as a photo-sharing platform, the social media giants, as recently as the 30th of June, made massive announcements that will change the way we use ''Insta'' forever. With competitors like TikTok and YouTube, the statistics show that if you are under 40, you most likely want to be engaged by video. Teens are bored with photo scrolling, and Instagram is ready to take on the challenge and change how their algorithm works to see more content related to the things we like and want to see. This change means vast opportunities await for those of us using Instagram for social media marketing. Exciting times ahead! Adam Mosseri , @mosseri Head of Instagram, recently announced that "Changes are coming to video in Instagram." "At Instagram, we're always trying to build new features that help you get the most out of your experience. Right now, we're focused on four key areas: Creators, Video, Shopping and Messaging." Instagram has been trialling a change in the algorithm within their main feed, but going into the future, they will now be making it possible for us as users of the app to select content based on what we like. At the same time, video on Instagram is not a new idea in itself, with stories and reels becoming more popular. Mosseri states that the company wants to "embrace video more broadly." So the Instagram we know and love will no longer be known as a "square photo-sharing app," but more to the style of an app for our entertainment, dominated by videos. Exciting stuff. Mosseri added that the COVID-19 pandemic "accelerated the shift of commerce from offline to online by a number of years, and we're trying to lean into that trend.'' Meaning we now also want to shop straight from the images and videos that pop up onto our feed. So what does this mean for you and the way you will use Instagram as a business owner? If you sell a product or service, make sure you have a website. That way, you can link your photos and videos straight into offering a quote or putting that product into a shopping basket! Start making video content! It could be anything, from behind the scenes at a product shoot. A tour around your store, packing products to send off to happy customers, unboxing. Meet and greet with the people behind your brand. Images of customers and their excellent reviews put to some music. Show how a day in your work life looks. Professionally shot brand videos. Animation Really, ANYTHING! Get on it! Video is the future! Start clipping together some of your own videos for your Instagram; that way, you will be one step ahead of the crowd! Alternatively, if you'd rather let the experts do the editing for you, get in touch with us today!

What is SMM? Social Media Marketing Social media marketing (SMM) is when you use your social platforms for brand promotion, audience interaction, increasing website traffic, and boosting sales. Organic social content is at the core of SMM. Organic social content just means that is it free content, not paid social media. Although for businesses, it can be good to incorporate a little bit of both in your overall strategy. Social Media in 2021 YouTube Facebook Twitter TikTok Pinterest Snapchat LinkedIn Instagram Post organically to your account, but who will see it? A percentage of your followers Your follower's friends, if they share a post People following the hashtags you use People finding you through keywords in the algorithm Benefits of Social Media Marketing Increase brand loyalty Increase traffic to your website Fast content distribution Interaction with your target audience Industry and competitor insights What you need is a simple and concise strategy. The main purpose of SMM should be to engage with your users and increase followers. For a small business, the best way to have an effective SMM strategy is to focus your energy on one social media platform at a time. Grow your following in that specific place first before taking on too many more. The key for anyone wanting to grow their reach is to plan your content and be consistent. A content plan of at least one month in advance is usually the best. Planning out frequent content posts will give you the upper hand, and the algorithm of the social media platforms will love you for it. Funnily enough, the research shows that if you post manually and do not use a robot program to do your posts for you, your posts will get a lot more engagement. It seems that social media platforms know when a scheduling program has been used, businesses who post themselves are, in turn, rewarded with more user interaction. Mind-blowing, right?! Another important thing to think about is that each social media channel should have content specifically designed for that platform. For example, if you post a video to Youtube, that video needs to be cut down and made into just a few seconds long for Instagram reels or Facebook Stories. The same piece of content won't necessarily work for all social channels; you will need to follow what trends are out there on the different platforms to create engagement and make the algorithm happy. A tip for creating content that will do well across the different channels is to look for your ''gold''. What content have you posted before that performed really well and that your followers loved? Was it something that had a strong headline? Was it an Instagram post that had lots of likes and comments? Find those pieces of gold within your own existing content and create similar things, such as a strong performing Instagram reel that can be turned into a Youtube video. Use that winning headline for a blog article to post on Pinterest and then link to your website. There are many ways to go about it, but chances are you already have gold at your fingertips. Another tip is to use the information available. Look at your data, your likes, your comments, and if you want an even wider range of data, look to other people in your industry, look to similar brands or even look to your competitors. You can see what things are popular within your industry and model your content strategy from that. This doesn't mean you can outright copy people but use them as inspiration. What sort of content performs? Is it blogs? Is it photos? Quotes? Reels? What is it that people in your industry want to see? What encourages engagement from your target audience? And go from there using your own words and ideas. SMM can be fun! Engaging with your customers and target audience has never been easier. You can pop up a questionnaire in Instagram stories and literally ask your followers what their pains are and what they need from you. 2021 is an exciting time in the world of digital marketing, and with organic social content being a cost-free and exciting way to grow your business, there has never been a better time to start posting content! Want to learn more about SMM for your business? Contact us now for a chat on how we can get you started.

According to Cisco, video content accounts for 80% of all consumer internet traffic. Videos on social media generate 1200% more shares compared with images and text together. To get started, develop topics that interest your audience. A fantastic resource you can use is a website called, AnswerThePublic. AnswerThePublic listens to autocomplete data from search engines like Google to provide you with useful phrases and questions people are asking around your keyword. With the insight they provide, you now have access to a whole array of topics to start creating content from. Another way to create relevant topics is to look at SEO research and understand what is popular in your industry. Focusing on keywords will help you put a new spin on them for your video content. Post consistently high-quality video content. When it comes to video content marketing, quality is your most important asset. Having links that are easily accessible encourages people to share your video with their site and external sites. Doing this can drive a lot more traffic to your site. Have a promotional plan with a strategy in place. Once you have uploaded your video, get everyone on your team and in your social channels to search for your keywords in your video, scroll down until they find it on Google, click on it to watch. Then like it and share it! The algorithm loves this! Another way to ensure views on your content marketing video is to upload it to Youtube! Youtube is the second largest search engine on the web. Using Youtube to post your content marketing videos with a link to your website ensures that you have a big chance that your video will get views and shares. It is essential to make your title catchy and full of your SEO keywords so that the right people find your videos. On Youtube, you can spend a small amount to get initial views on your video. In turn, paying for the first views makes your channel look more authentic and will lead to organic traffic finding you and subscribing to your videos. Ok, so how do I make a content video for marketing? Well, by contacting ONIX, you are already halfway there! We can guide you through the entire process and if you're confident, have the resources and time, you can absolutely do it yourself. If you prefer not to, ONIX can do it all for you. Here some initial questions and points you should consider: Define your purpose for the video. Where will you be posting this, and how often? Define your target audience. As in any digital marketing campaign, knowing and determining your customer avatar is essential. What story do you want to tell with your video? Stick to a timeline. Maintain a realistic budget. Once you have video content, we can divide up the footage to be used in numerous videos to get the most out of your investment. When you post it or go live, keep an eye on your statistics in Google Analytics to see what is working for you. TIPS If posting your video to external channels, always add keywords to your video description and include a link to your website. Link-building is essential. The more links that lead to your video, the larger the chance to rank in a Google search. Thumbnails are the first thing that grabs the attention of your viewer. Create engaging, colourful, high-quality, branded and eye-catching thumbnails. At ONIX, we are experts in video content creation. We can guide you through every step of your digital marketing strategy and help you to bring in some organic traffic to your website and social media forums. Contact us if you have any questions or would like to get started!

What is an Explainer Video? How do you make a good explainer video? Are all explainer videos animated? ONIX are experts at creating a professional Explainer Video specifically for your needs. When creating an Explainer Video, you need to find ways to capture your audience's attention! Help them clearly understand WHO you are, WHAT service you provide or HOW something works. But above all, WHY they should choose you! Here's an example of ThoroughWorks' Explainer Video: Why do you need an explainer video? An explainer video is a highly effective marketing tool to add to your digital funnel. If your company sells something complex, innovative, or offers a product or service that is hands-on. An Explainer Video is a fast and highly effective way to give your customers an understanding of what your company provides. Are all Explainer Videos created equal? Well, in short, the answer is no. There are four main types of Explainer Videos, with each suiting a different purpose. The most popular by far is an Animated Explainer Video. What suits you best is based on the complexity of the video or how detailed you need to be. Animated Explainer Videos Our favourite here at ONIX. These highly effective videos get your message across, including a carefully crafted script and personal imagery to ring true to your company's graphic profile. An animated explainer video allows for more creative freedom, with the choice to edit and update as time goes by. It is a great asset to add to your digital marketing tool kit! Below is an example of animation mixed in with live-action. Live-Action Explainer Videos This type of video is when you have someone in person explaining the product. Perfect for a physical product or a people-oriented service. Research confirms we like seeing human faces! Seeing an actual person in the video can help the viewer create an emotional connection to your brand. Check out the one we did for Gig Life Pro to explain what their platform is all about. We used a combination of live-action footage and screen recordings to bring it all to life! Live streams on Social Media Similar to a live-action video, and growing in popularity. Going live shows an authentic, un-edited version of yourself. It helps to humanise your brand and establish a vulnerable side to your product or company. People like this, with a, what you see is what you get approach, showing you have nothing to hide. A great way to build trust within your following. Another way to do this without it being "live" is to just record yourself to give yourself the flexibility to edit after the fact. It is still very effective as you are still being authentic but it also gives you full control of how the edit plays out. Whiteboard Explainer Videos A whiteboard explainer video is when an animation is hand-drawn on a whiteboard and erased as you go. This type of video has become popular as a time-efficient and cost-effective way to create an explainer video. Here is one of our favourites from Coca Cola that is very detailed and excellent in its narrative. ONIX will happily help you with any of these, but the magic happens when we produce unique, animated films. Our Explainer Videos are informative, entertaining and our illustrations have strong storytelling qualities that help you stand out from the crowd! How Long should your Explainer Video be? The ideal length is between 60 to 120 seconds. Research suggests that we need to grab our viewers attention within the first 5 secs! As we are accustomed to the instant gratification that we seek daily through social media. All the more reason to have professionals help you create something entertaining with a solid visual tone right from the get-go. Ok, Let's get you started! What does the process for an animated Explainer Video involve? Script. Storyboard. Graphic profile Animation. Voice Over. Text. Background music. Sound design. Delivery. Resulting in your very own Explainer video. Ready to post on Social media, your website or youtube! So let's get you started! We will film, animate, edit and create it for you. Get in touch now for a quote!

TikTok is a popular and expanding social media app that has been used by millions of people all over the world. It's easy to get started on TikTok, you just need some smart ideas for content! From inception, TikTok was a platform popularised by music and dance routines. Since then, the TikTok universe has expanded into a wider range of content for users as young as 13 and onwards. When it comes the the types of users, according to Roy Morgan, nearly 2.5 million Australians are using TikTok. 28% of the users are the Generation Alpha users and 20% (1,040,000) of users are the slightly older Generation Zs born between 1991-2005. This tells us that if you provide a product or service that caters to people from the ages of 13-35, TikTok is worth the time and effort to connect and engage in a different way. To get started, you first need to download the TikTok app from your preferred app store; this could be Apple or Google Play. After you've downloaded it, register your profile by signing up and follow the instructions. To gain valuable analytics and track data, switch your account to a Business Account. Then choose the category that best matches your business offer. Once that is all done, you are now ready to scroll. The 'For You' feed is your TikTok 'landing page'. It's the first thing you see when you open up the app. The feed will essentially start learning based on your behaviour and interaction with the content, what you want to see. The algorithm will over time, share content specific to your interests. To maximise on this, spend some time scrolling through your For You feed. We recommend spending at least 15 minutes per day and interact by liking and commenting on the videos that really resonates so that the app can collate content that is trending that are relevant to you and your business. Just like Twitter, Instagram and more recently, Facebook, you can also search for hashtags that suit your business to look for like-minded people and community. Follow the hashtags and profiles to gain inspiration, learn what's trending and how you can apply some of the creative to your own content. Some hashtag examples include #melbournesmallbiz #smallbusinessowner #shoplocal #blackfriday #cybermonday Top 6 content creation tips: Lo-fi, authentic videos thrives on TikTok. You don't always have to over stylise it or make it look perfect. Audiences on this platform prefer the 'real' look and feel. What does your business offer? Show all the amazing things by sharing it through everyday activities your business does. Does your business have a shopfront or office? Capture clips around the space showing all the unique details. Is there a range of products you want to feature? Film clips of yourself or someone interacting with the product and include the in-app voice-over feature to explain it. Talk about the positive reviews from happy customers or better yet, record your happy customers sharing their own positive review. Already planning a photo or video shoot? Plan ahead and shoot lots of behind-the-scenes content while on set so that you can use it later. TikTok ideas for your business: Everyone could do with useful business advice. If you've been there and done that, share your learnings and your knowledge. Being honest and transparent will help build trust with your viewers. Hashtags: #businesstip #didyouknow #businessowner Film a product demo on your phone. Tutorials are brilliant when accompanied with a voiceover and captions. Both of these features are available in-app. Hashtags: #howto #tutorial #businessidea Introduce your team by having them say 'hello' to a fun music track. Also add a textbox listing each person's role or title or what they do. Hashtags: #introducingtheteam #meettheteam #meetmycrew Show before and after videos to demonstrate the positive affects your product has. Add customer testimonies and reviews for more social proof. Hashtags: #beforeandafter #results #glowup Storytelling will always be one of the most effective ways to share a lesson. Your authentic approach can inspire others and help grow fans or followers as they connect with you on a human level. Hashtags: #learnfromme #storytime #businessowner Creating content is a time-consuming process. It can be overwhelming to plan, execute and edit your posts on TikTok or any other social media account when you have limited resources! If it benefits to gain an extra set of hands then turn towards our experts who are more than happy to give assistance in the areas you need so you don't have to worry about investing extra energy because someone else can do most of the work for you.

The world is constantly changing and there's no such thing as 'normal' anywhere - especially in the digital landscape. New ways of doing things means that businesses will need to be flexible and ready to adapt, pivot and improvise. The need to be agile has led businesses to find more effective ways to stay connected with their customers and prospects. This couldn't be more true than to the sales teams. Traditionally, it depended on wining and dining clients and taking them on exciting experiences to convince them that you're the right people for the job. Post-Pandemic, that old approach seems less viable and too high-risk beyond "spending money to make money", it's now become a health risk. 2020 was the start of an era when digital technology is changed permanently and transformed the way we do business and approach sales. According to research conducted by McKinsey to understand interactions between customers and sales reps, they've found that: • "More than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions" - and this stands true post-lockdown too. • High-performing sales reps now spend 22% more time with customers — and they often prefer that time to be spent remotely. What’s more, 70 to 80% of B2B customers say they prefer remote interactions. • Since the pandemic, the power of video as a way to connect with customers has surged, and digital interactions with sales reps are up 41%. One unchanging factor to sales is that it's about making personal connections with the buyer. So what and how can we identify the best ways to make those connections? As video conferencing and video emails increase in their use, it has become a no-brainer way to connect with prospects (and clients) in a productive and less-expensive way. The amount of revenue generated from video-related interactions has jumped by 69% since April 2020. Together, e-commerce and videoconferencing now account for 43% of all B2B revenue, more than any other channel. Customers also made it clear that, given the choice, they prefer video to phone. As with all changes, it may take a little getting use to and a lot of older folks may be disheartened or frown upon the idea. They too will need to adapt to stay in the game. The reality is that the younger generations will be inheriting positions of authority over time. They are essentially dictating the future of selling and buying and because they've grown up with technology. Growing up on social media interactions and platforms like Instagram, Facebook and TikTok mean that video is simply the format that makes the most sense. How can you prepare your business for the transition into the video age? Be open to new ideas on how you can structure your next sales pitch. Whether it be to generate more leads or to be that last point of contact to get them to convert. Get your team comfortable and confident and excited about making video a part of their process. Teach them and empower them to be in front of the camera and learn how to use the latest tools. Developing templates and an integrated program will ensure that it becomes a daily habit rather than an awkward part of the process. It might seem overwhelming at first but remember, you're not alone and you don't have to ride the wave solo. The shift to virtual sales can help sales organisations lower their cost per visit, extend their reach, and significantly improve sales effectiveness—while delighting customers who are demanding these new ways of interacting stick long term and who are likely to reward suppliers that do it well. Engage with experts to help get the ball rolling and show you what best practice looks like. You have to start sooner or later, so you may as well do it now!

"Consistency is key." We hear this expression so often in today's digital age but do we really understand why this is true? We know it's a fact for all of life's activities whether you're learning something, breaking an old habit or, going to the gym or, starting a new routine, you have to be consistent. The same mindset and practice apply to your reach online. Whether you're sending email newsletters, blogs or posting on social media, consistency is key. It is vital because there is so much going out there, it's crowded and noisy and there's an excessive amount of content debris to swipe past. So if you haven't put in a place a plan to create consistently, your time is now. The key to being consistent with your content is always V.A.P.E Value - always give your audience something valuable they can consume and take away. Share your knowledge and skills to help prove that you are a credible person, brand, business or source. Aesthetic - always be on-brand using the right font, colours, style, theme, visuals and voice to make your brand more memorable and recognisable because familiarity builds trust. Post - always plan ahead. Post regularly and be present enough to make an impact. How often you should post will depend on your audience and the platform they find you on. To begin with, aim to post at least 2-3 times per week and stick to it for at least a month, then increase your posts if you have enough valuable content to share. Engage - always respond to your DMs, emails or comments. Every engagement (unless it's spam) is highly valuable. If someone out there gives you love for your post, never ignore them. High engagement tells the platform, you are a person of interest and as a person of interest, the algorithm will boost your interesting post, to keep people interested in their platform! Lastly, being consistent does not mean just post anything. Don't post for the sake of posting. Always have purpose and do it with clear intent to serve and to give people value. Consistency is important because it establishes your credibility, helps build trust and strengthens you as a reputable figure or brand in the field. At the end of the day, we all want to create greater awareness, build more following, have better engagement or generate more leads. Content consistency is the most effective way and arguably, the only way you can reach your business objectives. Need help creating a strategy to create consistent content for your business? Whether it be for your socials, your website or digital marketing goals, contact us ONIX to elevate your next content plan.