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What is SMM?

What is SMM?

Social Media Marketing

Social media marketing (SMM) is when you use your social platforms for brand promotion, audience interaction, increasing website traffic, and boosting sales. Organic social content is at the core of SMM.

Organic social content just means that is it free content, not paid social media. Although for businesses, it can be good to incorporate a little bit of both in your overall strategy.

Social Media in 2021

  • YouTube

  • Facebook

  • Twitter

  • TikTok

  • Pinterest

  • Snapchat

  • LinkedIn

  • Instagram

Post organically to your account, but who will see it?

  • A percentage of your followers

  • Your follower's friends, if they share a post

  • People following the hashtags you use

  • People finding you through keywords in the algorithm

Benefits of Social Media Marketing

  • Increase brand loyalty

  • Increase traffic to your website

  • Fast content distribution

  • Interaction with your target audience

  • Industry and competitor insights

What you need is a simple and concise strategy.

The main purpose of SMM should be to engage with your users and increase followers. For a small business, the best way to have an effective SMM strategy is to focus your energy on one social media platform at a time. Grow your following in that specific place first before taking on too many more.

The key for anyone wanting to grow their reach is to plan your content and be consistent. A content plan of at least one month in advance is usually the best. Planning out frequent content posts will give you the upper hand, and the algorithm of the social media platforms will love you for it.

Funnily enough, the research shows that if you post manually and do not use a robot program to do your posts for you, your posts will get a lot more engagement. It seems that social media platforms know when a scheduling program has been used, businesses who post themselves are, in turn, rewarded with more user interaction. Mind-blowing, right?!

Another important thing to think about is that each social media channel should have content specifically designed for that platform. For example, if you post a video to Youtube, that video needs to be cut down and made into just a few seconds long for Instagram reels or Facebook Stories. The same piece of content won't necessarily work for all social channels; you will need to follow what trends are out there on the different platforms to create engagement and make the algorithm happy.