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The Latest Social Media Video Specs

Videos that do well on Facebook are generally entertaining or inspiring pieces, for example, customer stories, interesting facts or stunning photographs.

The majority of people watching videos do so with the sound off so to be safe, add captions.


The recommended video size is 1280x720 pixels. Other video formats include:

  • Carousel video ads: 1080×1080 pixels

  • Collection video ads: 1200×628 pixels

  • Slideshow video ads: 1280×720 pixels


Some ideas to post on Facebook:

  • On your brand's Facebook page, post an inspirational video, employee stories, inspiring or thought-provoking videos.

  • On your brand's page cover, add a video montage to showcase your business' highlights.

  • Share short updates, product launches or industry news on your Facebook Stories.



LinkedIn video posts are more likely to be re-shared than a text-based post. The recommended video size is 1920x1080 pixels. Try uploading on your feed positive videos of education or praise of others.


With Twitter, videos can come in various formats but the most common type is self-filmed content talking to camera. These videos are usually short and the recommended size is 1920x1200 pixels or 1200x1920 pixels.


Some ideas you can post on Twitter include:

  • Tweeting news updates, GIFs or Q&As

  • Stream live events or behind-the-scenes



Instagram is a highly curated platform therefore the visual content you share should be of optimum quality. In saying that Instagram Stories is a feature that preferences "real life" content which is okay because it disappears after 24 hours.


The recommended video size is 1080x1080 pixels with the flexibility to share both horizontal and vertical content. Other video formats include:

  • Vertical video: 1080×1350 px

  • In-feed video ads: 600×500 px

  • Carousel video ads: 1080×1080 px

  • Stories video ads: 1080×1920 px


Some ideas to post on Instagram:

  • Share product designs, a brand piece or interviews to your feed

  • Post some behind-the-scenes or share insight into your life or your team's day


Tik Tok is a unique social platform that only utilises 15-second vertical videos. Sound on is vital because most people watch it expecting music. When it comes to brands, it started off being popular with consumer brands like Calvin Klein or Nike however these days, B2B brands are also exploring the platform as an option.

The recommended video spec is 1080x1920 pixels in a 9:16 aspect ratio.


Some ideas you can share on TikTok:

  • Post short, fun and entertaining lip-sync, dance or challenge

  • Share interesting facts and how-to's about your service or product


As with all content pieces, it is best practice to lead by providing your audience with value. The first three seconds is vital to draw your audience in so give them the best stuff right at the start. Be mobile-friendly, add captions and have a strong call-to-action to inform the viewer exactly what you need them to do.


If you're looking for any support in resizing or editing your content, shoot us an email and we'd be happy to help!

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