Changes to Instagram and Why You Need Video!

Now more than ever, social media is turning towards video, and it is rewarding us for doing so, whether it be influencers to large scale companies and small businesses alike. There are many kinds of videos to be made, but one place that will be promoting video over anything else going forward is Instagram.

Yes, you read right. "THE GRAM" is going full-blown video!

Once only known as a photo-sharing platform, the social media giants, as recently as the 30th of June, made massive announcements that will change the way we use ''Insta'' forever.

With competitors like Tiktok and Youtube, the statistics show that if you are under 40, you most likely want to be engaged by video. Teens are bored with photo scrolling, and Instagram is ready to take on the challenge and change how their algorithm works to see more content related to the things we like and want to see.

This change means vast opportunities await for those of us using Instagram for social media marketing. Exciting times ahead!

Adam Mosseri, @mosseri Head of Instagram, recently announced that "Changes are coming to video in Instagram."

"At Instagram, we're always trying to build new features that help you get the most out of your experience. Right now, we're focused on four key areas: Creators, Video, Shopping and Messaging."

Instagram has been trialling a change in the algorithm within their main feed, but going into the future, they will now be making it possible for us as users of the app to select content based on what we like. At the same time, video on Instagram is not a new idea in itself, with stories and reels becoming more popular. Mosseri states that the company wants to "embrace video more broadly."

So the Instagram we know and love will no longer be known as a

"square photo-sharing app," but more to the style of an app for our entertainment, dominated by videos. Exciting stuff.

Mosseri added that the COVID-19 pandemic "accelerated the shift of commerce from offline to online by a number of years, and we're trying to lean into that trend.'' Meaning we now also want to shop straight from the images and videos that pop up onto our feed.

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