In today’s content-centric digital world, standing out is a constant challenge. That is why a brand video is a necessary requirement for every single business. It doesn't matter if you're a massive corporation, a franchise or a small local business, the brand video is what helps people understand why you're different, how you'll help them and why they should work with you.
What is a brand video anyway?
A brand video is one of the most effective ways to educate, entertain or inspire an audience to take action. As part of an awareness strategy, brand videos, unlike the traditional ads we've seen in the past, branded videos focus less on the hard-selling, and more on humanising a brand through emotive content and storytelling. By showcasing a brand’s capabilities and offerings, it increases the chances of capturing the attention of prospective customers because it is less about selling and more about giving value, offering value and sharing more 'heart'.
Now that we understand the importance of a brand video, here are some tips on how you can create a brand video that'll stand out from your competitors and stand out:
Make it a story - when working with your production team to create the script, share with them all the key features and benefits that make your business unique to your ideal audience. Consider the kind of emotions you want to elicit, and what actions you want the audience to take. Take your viewer on a journey with a story that resonates. The deeper the emotional connection, the more trust and rapport you will build.
Make the first 6 seconds impactful - with everyone's attention span getting shorter by the day, it is vital that you attract and engage people in the first few seconds. Hook them in at the start to keep them interested for the remainder of your brand video so that they can fully learn more about your brand and your business.
Collect, share and incorporate user-generated content in your brand video - if you have a business that sells products, encourage your customers to create content about your product. It could be their experience in receiving the product, unboxing the product or if it's a food product, have them create content around how they eat the food. Once created, your customers will share and tag you on your socials. This type of content is highly valuable because it is social proof that you have a great product that people are happy to enjoy and tell the rest of the world about it. Collect all your UGC so that when you're creating your brand video, you can include this content into it.
Add customer testimonials into your brand video - video testimonials are another way to demonstrate social proof. According to Wyzowl, 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them. It's always more effective for your customers to tell people what it's like to work with you than for you to say it. Including authentic testimonials in your brand video will take your prospective customers to the next stage of their buying process to take action.
If you need any assistance with creating your own brand video, contact us for a free consultation on how you can get started.