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  • Dee Huynh

How to Get More from Your Content: Repurposing with AI

Video content is king, and you already know that... But creating videos is often time-consuming and resource-intensive. What if you could get more mileage out of each video you produce? Enter AI, your new best friend for content repurposing. With the right tools and strategies, you can transform a single video into multiple formats, extending its reach and impact across various platforms. Let’s dive into how you can leverage AI to maximise your content’s potential.


Why Repurpose Video Content?

Before we explore the “how,” let’s address the “why.” Video content is incredibly engaging and effective, but it also requires significant investment in terms of time, effort, and money. Repurposing video content allows you to:

  1. Maximise ROI: By extracting more value from each video, you get better returns on your initial investment.

  2. Expand Reach: Different audience segments prefer different types of content. Repurposing allows you to cater to diverse preferences.

  3. Save Time: Creating new content from scratch is resource-intensive. Repurposing streamlines the process, saving you time and effort.

  4. Boost SEO: Multiple content formats can enhance your visibility on various platforms, improving your search engine rankings.


Step-by-Step Guide to Repurposing Videos Using AI


  1. Generate a Transcript - The first step in repurposing your video content is to create a transcript. This text version of your video’s dialogue can be the foundation for various content formats. Platforms like YouTube or Vimeo automatically generate transcripts, or you can use specialised AI transcription tools for accuracy and speed. Importance: A transcript provides a text-based representation of your video, making it accessible and searchable. It’s the starting point for creating written content and helps in reaching audiences who prefer reading over watching.

  2. Transform Your Transcript into a Blog Post - Once you have a transcript, you can use AI writing tools like GPT-4 to convert it into a well-structured blog post. Input the transcript into the AI tool and provide instructions to reformat it as a blog. The AI will create a draft with headings, bullet points, and a conversational tone, which you can then refine to match your brand’s voice. Importance: A blog post extends the life of your video content and allows you to reach readers who might not engage with videos. It also boosts your SEO by adding keyword-rich text to your website.

  3. Create Social Media Snippets - AI tools can help you identify key moments in your video that are perfect for short social media clips. Use these snippets to create engaging posts for platforms like Instagram, Twitter, or LinkedIn. Tools like Lumen5 or Adobe Premiere Rush can simplify this process. Importance: Social media snippets increase your video’s visibility and engagement by presenting bite-sized, attention-grabbing content that’s perfect for sharing.

  4. Turn Your Blog Post into an Audio File - Convert your blog post back into an audio format using text-to-speech AI tools. Platforms like ElevenLabs can generate realistic-sounding speech from text, allowing you to create an audio version of your blog post. This can be shared as a podcast or embedded in your blog for visitors who prefer listening. Importance: Offering an audio option caters to listeners and enhances user experience. It also provides content for podcast platforms, expanding your reach to auditory learners.

  5. Develop an Infographic - Use AI design tools like Canva or Visme to transform key points from your video into an infographic. Infographics are visually appealing and easy to digest, making them perfect for sharing complex information in a simplified format. Importance: Infographics enhance visual learning and are highly shareable on social media. They also add variety to your content mix, keeping your audience engaged.

  6. Compile an Email Newsletter - Summarise the main takeaways from your video and blog post into a concise email newsletter. AI tools can help streamline this process by extracting key points and crafting engaging copy. Use email marketing platforms like Mailchimp or Constant Contact to distribute your newsletter. Importance: Regular newsletters keep your audience informed and engaged. They also drive traffic to your video and blog post, ensuring your content reaches a wider audience.

  7. Produce a Webinar or Live Q&A - Use your video content as the foundation for a live webinar or Q&A session. AI tools can assist in generating scripts or talking points from your original video. Engage with your audience in real-time, offering deeper insights and answering their questions. Importance: Webinars and live Q&A sessions provide a platform for direct interaction with your audience, fostering a sense of community and trust.

  8. Translate Your Content - Expand your reach to non-English speaking audiences by using AI translation tools like DeepL or Google Translate. Convert your video, blog post, or social media snippets into multiple languages. Importance: Translating your content opens up new markets and makes your message accessible to a global audience.


The ONIX Difference


At ONIX, we understand the importance of each step in the content repurposing process. Our meticulous approach to pre-production ensures that every piece of content we create is designed with repurposing in mind. From scripting and storyboarding to shooting and editing, we focus on creating versatile content that can be easily transformed into multiple formats.

Our post-production expertise ensures that your content not only looks and sounds professional but is also optimised for repurposing. We use advanced AI tools to streamline the process, saving you time and maximising your ROI.


Whether you’re looking to extend the life of your existing video content or create new material designed for repurposing, ONIX has you covered. We handle the entire process from start to finish, so you can focus on what you do best—running your business.

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