As part of your online marketing strategy, it's important to consistently generate brand awareness, drive traffic and boost sales. These days, it's not enough to just be present on Facebook or Instagram. If you really want to increase your chances of reaching a larger pool of people from different segments, you need to also be present and build a following on channels like TikTok, LinkedIn and YouTube.
To save time, you can continue to publish and repurpose the same content for every channel but the truth is that it's not being effective and bringing you results you want because you're not optimising the content (with format, features and music) to each platform.
But fear not, we've developed an efficient method to enable you to create more short-form video content that will work across multiple social media channels. Here's our step-by-step workflow to help you and your team create and repurpose content that will work across multiple channels:
Step 1 - List the social channels you plan on sharing to
Step 2 - Split the channels up into groups based on its specs.
For example, Instagram, YouTube and TikTok are optimised for 9:16 vertical full-screen videos. Each channel has it's own unique interactive features and music so you only need to create one single video for this and then optimise it for each of the three channels.
Other channels like Facebook, Twitter and LinkedIn work best as either 16:9 or 4:5 aspect ratio which you can create separately as one single video and post accordingly to each platform.
Step 3 - Download a video app like InShot or Canva to edit your video. When developing each piece, keep in mind the time limitations. We recommend keeping it at a maximum of 60 seconds if you want the content to work across all channels.
Step 4 - Once you've edited the video, download and save it into a cloud-based folder. This will allow anyone from your team to access the content. Apps like Dropbox or Google Drive work well.
Step 5 - Upload the finished video into each social platform and add its unique features as required. For example, on TikTok, you can add filters, generate captions, add music and even include interactive stickers.
And, that's it! Creating short-form video content doesn't need to be a painful process. It can be rather enjoyable if you plan ahead and as you continue to cycle through the workflow, it gets easier and you will get faster so that you can reach our online marketing goals efficiently.
If all of it still sounds like too much work, we're here for you. Contact us for a chat on how we can help.