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How small to medium businesses can get started on TikTok

TikTok is a popular and expanding social media app that has been used by millions of people all over the world. It's easy to get started on TikTok, you just need some smart ideas for content!


From inception, TikTok was a platform popularised by music and dance routines. Since then, the TikTok universe has expanded into a wider range of content for users as young as 13 and onwards.


When it comes the the types of users, according to Roy Morgan, nearly 2.5 million Australians are using TikTok. 28% of the users are the Generation Alpha users and 20% (1,040,000) of users are the slightly older Generation Zs born between 1991-2005. This tells us that if you provide a product or service that caters to people from the ages of 13-35, TikTok is worth the time and effort to connect and engage in a different way.

To get started, you first need to download the TikTok app from your preferred app store; this could be Apple or Google Play. After you've downloaded it, register your profile by signing up and follow the instructions.


To gain valuable analytics and track data, switch your account to a Business Account. Then choose the category that best matches your business offer.


Once that is all done, you are now ready to scroll. The 'For You' feed is your TikTok 'landing page'. It's the first thing you see when you open up the app. The feed will essentially start learning based on your behaviour and interaction with the content, what you want to see. The algorithm will over time, share content specific to your interests. To maximise on this, spend some time scrolling through your For You feed. We recommend spending at least 15 minutes per day and interact by liking and commenting on the videos that really resonates so that the app can collate content that is trending that are relevant to you and your business.

Just like Twitter, Instagram and more recently, Facebook, you can also search for hashtags that suit your business to look for like-minded people and community. Follow the hashtags and profiles to gain inspiration, learn what's trending and how you can apply some of the creative to your own content. Some hashtag examples include #melbournesmallbiz #smallbusinessowner #shoplocal #blackfriday #cybermonday

Top 6 content creation tips:

  1. Lo-fi, authentic videos thrives on TikTok. You don't always have to over stylise it or make it look perfect. Audiences on this platform prefer the 'real' look and feel.

  2. What does your business offer? Show all the amazing things by sharing it through everyday activities your business does.

  3. Does your business have a shopfront or office? Capture clips around the space showing all the unique details.

  4. Is there a range of products you want to feature? Film clips of yourself or someone interacting with the product and include the in-app voice-over feature to explain it.

  5. Talk about the positive reviews from happy customers or better yet, record your happy customers sharing their own positive review.

  6. Already planning a photo or video shoot? Plan ahead and shoot lots of behind-the-scenes content while on set so that you can use it later.


TikTok ideas for your business:

  1. Everyone could do with useful business advice. If you've been there and done that, share your learnings and your knowledge. Being honest and transparent will help build trust with your viewers. Hashtags: #businesstip #didyouknow #businessowner

  2. Film a product demo on your phone. Tutorials are brilliant when accompanied with a voiceover and captions. Both of these features are available in-app. Hashtags: #howto #tutorial #businessidea

  3. Introduce your team by having them say 'hello' to a fun music track. Also add a textbox listing each person's role or title or what they do. Hashtags: #introducingtheteam #meettheteam #meetmycrew

  4. Show before and after videos to demonstrate the positive affects your product has. Add customer testimonies and reviews for more social proof. Hashtags: #beforeandafter #results #glowup

  5. Storytelling will always be one of the most effective ways to share a lesson. Your authentic approach can inspire others and help grow fans or followers as they connect with you on a human level. Hashtags: #learnfromme #storytime #businessowner


Creating content is a time-consuming process. It can be overwhelming to plan, execute and edit your posts on TikTok or any other social media account when you have limited resources! If it benefits to gain an extra set of hands then turn towards our experts who are more than happy to give assistance in the areas you need so you don't have to worry about investing extra energy because someone else can do most of the work for you.

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