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  • Dee Huynh

Gear Up for 2024 - Predictions for the Future of Social Media

As we bid adieu to 2023, it's time to prepare for the future. The digital marketing landscape is about to undergo a massive transformation, and staying ahead of the curve is key to being the digital maestro of your network. Get ready to impress your friends and colleagues with your insights on the upcoming marketing paradigm shifts!


Facebook: The AI Revolution Continues

Get set for the next wave of innovations as Facebook integrates even more AI tools and recommendations. Reels are taking centre stage, with engaging content becoming the holy grail for marketers. Say goodbye to the traditional link posts as Facebook shifts towards more entertaining and engaging content. Mark Zuckerberg's fascination with generative AI will unleash more AI-powered features, making Facebook an exciting hub for marketing creativity!


🌟 Avatar: Your Metaverse Gateway

Embark on a journey into the metaverse through your 3D avatars. As the younger generation embraces digital characters in games like Fortnite and Minecraft, Meta is taking the lead. Expect new animated post options and exciting features that will turn your 3D avatar into your online identity. Virtual reality interactions will bridge the gap between the digital and physical worlds. It's the beginning of a new era in digital engagement.


👓 AR Glasses: A Peek into the Future

Meta's AR glasses are gaining acclaim. Although fully integrated AR glasses are a few years away, exciting innovations are on the horizon. Be ready for mind-blowing AR experiences as Meta showcases its latest tech. From live-streaming to enhancing real-world experiences, mixed reality headsets will become a game-changer in the 2024 holiday shopping season.


🤖 AI Chatbots: Beyond Celebrity Gimmicks

Meta's journey into generative AI introduces celebrity-influenced chatbots. While they add novelty, their real value is in utility. Watch for a shift in focus as Meta seeks to deliver AI processes that offer genuine benefits. Chatbots will evolve, complementing search and discovery, and making tasks easier.


💌 Messaging Tools: The New Social Media

Messaging is the new social media. Private groups are where the action is. Meta is rolling out new ad options in alignment with messaging trends. If you want to reach customers, messaging is the way. Business messaging tools are emerging, embracing the ubiquity of WhatsApp. While it might not be a WeChat-style commerce boom, direct engagement with brands via messaging apps is set to expand.


Instagram is where the action is, and it's evolving like never before. Get ahead of the curve and create a content strategy that'll make waves! Here's why Instagram should be your focus:


🌟 More AI, More Engagement: Instagram is on the AI wave, and it's making a splash! By embracing AI recommendations, Instagram has seen a substantial boost in user engagement. More time spent in the app means more opportunities to connect with your audience. Embrace this trend and get ready for exciting new AI tools that'll make your content stand out.


🎨 Generative AI Creations: Imagine collaborating on AI-generated masterpieces with your friends! Instagram is gearing up to introduce generative AI creations. You'll create digital collages and tweak your photos with ease. It's a game-changer for visual content that'll set you apart from the rest.


🧝‍♂️ Avatar Revolution: The Metaverse is the future, and Instagram is gearing up for it. Get ready for a whole new dimension in social interaction. Instagram is testing avatar stickers, and we're looking at generative AI-based avatars. Soon, your avatars will come to life, engaging with your audience like never before.


🔥 Stay Cutting-Edge: In 2024, Instagram is the place to be. This year will see the rise of AI-driven content and interactive avatars. If you want to be at the forefront of this revolution and leave your competitors in the dust, it's time to reach out to ONIX Productions and level up your content game.


LinkedIn is all about enhancing your professional experience. A platform that's poised to change the game in 2024. If you're ready to take your content strategy to the next level, here's what you need to know:


🤖 Shifting AI Focus

LinkedIn is taking AI to a whole new level, thanks to its connection with OpenAI and parent company Microsoft. They've already introduced generative AI in various aspects like profile summaries, post prompts, and job descriptions. But what's coming in 2024 is a shift in focus. AI will enhance your in-app experience, making content discovery and matching more precise. Imagine recommendations based on your network, experience, and engagement. LinkedIn is digging deeper into AI to make your experience more meaningful.


🎥Virtual Events and Video Streams

LinkedIn is becoming your go-to place for professional virtual events and video content. The challenge, however, is discovering these gems unless you're closely following the right people. But in 2024, expect a game-changer. Dedicated event and video feeds, perhaps easily accessible from your main timeline, will be your gateway to a world of knowledge and insights. Live events will be highlighted, making it easier for you to stay updated. AI will play its part by showcasing the most relevant content, so you won't miss a thing. LinkedIn is taking a page from Meta's book and stepping up the real-time professional engagement game.


👩‍🔬 Improved Career Pathway Mapping

LinkedIn is more than a job search platform; it's a career companion. With its unmatched professional database, LinkedIn is gearing up to help you navigate your career journey like never before. Using advanced AI, you'll have access to career guidance tools right in the app. Uncertain about your career path? Not sure about your next steps? LinkedIn has your back. This tool will cross-match your skills and experience with millions of other LinkedIn users, showing you how people with similar backgrounds have progressed. It's like having a personal career advisor, always at your service.


TikTok in 2024 is full of opportunities. Here's why you should consider TikTok in your content strategy:


🛒 In-Stream Shopping

TikTok is reimagining in-stream shopping to redefine the way you discover and buy products. While it's had a bumpy ride in Western markets, TikTok is determined to change the game. In places like China, they've already expanded into food delivery and local services, all supported by a dedicated content feed. This 'Nearby' stream will soon be a significant focus in 2024. Imagine the convenience of ordering food or finding local services seamlessly through TikTok. One successful commerce offering is all it takes to set TikTok on a path to revolutionise in-stream shopping.


🔮 TikTok AI

TikTok's embracing the power of AI. Get ready for text-to-video translation tools and AI-generated video clips that'll enhance your content. TikTok is expanding its AI chatbot experiments, offering a functional and engaging in-stream experience. While chatbots haven't been a revolution in social media yet, TikTok is set to change that. Its unique approach and the advantage of prior implementation in China promise an exciting addition to the app. Expect TikTok to leap ahead of competitors with groundbreaking generative AI.


👱 Digital Avatars and Beyond

TikTok is also diving into the world of digital avatars. The Chinese version of TikTok now requires all digital avatars to be registered, hinting at the potential for wholly digital characters to take centre stage. It's a new trend to watch in the app, where robots might become the stars of the show. The future of content creation on TikTok is evolving, and you can be part of it.


🇺🇸 The U.S. TikTok Ban?

The question on everyone's mind: will TikTok be banned in the U.S.? Well, it's a complex story that largely depends on geopolitical shifts. The safety of user data, international relations, and political challenges play a role. While a U.S. TikTok ban is not imminent, it remains a possibility tied to the delicate balance between the U.S. and China. TikTok is not just a platform; it's a symbol of trust and partnership between nations. Any shift in this balance could alter TikTok's fate. So, while it's not banned yet, it's essential to stay updated and adapt your content strategy accordingly.


Things are always changing in the social media world, and it’s hard to predict exactly what will be coming next. But these are my best guesses at what each app will be doing in 2024, which could help you to plan for the next stage.


2024 promises to be a thrilling year of transformation. ONIX Productions is here to guide you through this journey of digital evolution. Get in touch with us to kickstart your content strategy and be the trendsetter in the ever-changing world of digital marketing. 2024, here we come!

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