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Explainer Video: Your Who, What, How and Why!

What is an Explainer Video? How do you make a good explainer video? Are all explainer videos animated?

ONIX are experts at creating a professional Explainer Video specifically for your needs. When creating an Explainer Video, you need to find ways to capture your audience's attention! Help them clearly understand WHO you are, WHAT service you provide or HOW something works. But above all, WHY they should choose you!

Here's an example of ThoroughWorks' Explainer Video:

Why do you need an explainer video?

An explainer video is a highly effective marketing tool to add to your digital funnel. If your company sells something complex, innovative, or offers a product or service that is hands-on. An Explainer Video is a fast and highly effective way to give your customers an understanding of what your company provides.

Are all Explainer Videos created equal? Well, in short, the answer is no. There are four main types of Explainer Videos, with each suiting a different purpose. The most popular by far is an Animated Explainer Video. What suits you best is based on the complexity of the video or how detailed you need to be.

Animated Explainer Videos

Our favourite here at ONIX. These highly effective videos get your message across, including a carefully crafted script and personal imagery to ring true to your company's graphic profile. An animated explainer video allows for more creative freedom, with the choice to edit and update as time goes by. It is a great asset to add to your digital marketing tool kit! Below is an example of animation mixed in with live-action.

Live-Action Explainer Videos

This type of video is when you have someone in person explaining the product. Perfect for a physical product or a people-oriented service. Research confirms we like seeing human faces! Seeing an actual person in the video can help the viewer create an emotional connection to your brand. Check out the one we did for Gig Life Pro to explain what their platform is all about. We used a combination of live-action footage and screen recordings to bring it all to life!

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