We've listed some tips to level up your marketing endeavours this year:
Make sure your website is mobile optimised
Implement smart CTAs to help move people through the funnel faster and better by providing them content targeted to their stage in the buying cycle
Ask for reviews - Google Reviews
Create blog posts that have real intention by using SEO keywords that will help you rank
Depending on your audience, focus your energy on 1 or 2 social media platforms rather than having to be everywhere all the time without success or measure
Use your most effective social platform to serve your customers content they want to learn more about
Create one to two month's worth of content and schedule them in advance
Run a competition on Facebook or Instagram
Trial and experiment with the latest features on the platforms you're using
Understand your prospects micro-moments and have content ready for each moment:
I-want-to-know moment = FAQs, Site Links, About
I-want-to-go-moment = Location, Contact Us, Google My Business
I-want-to-do-moment = Videos, Images, Blogs
I-want-to-buy-moment = Carousels, Reviews, PDFs, Cart
Run a retargeting campaign for your best-performing posts, offers and products.
Post more personal and authentic photos of your team on socials explaining their roles to build trust with customers
Have a live chat widget or pop-up installed on your website to get real-time conversations and customer service from website visitors
Add a customer testimonial or review page to your website to make it easier for prospects to review and make a decision
Survey your past and current customers to get their feedback and respond directly to their questions or new needs
Thank your community through dedicated social posts, videos or emails to build on brand awareness and encourage shareable content
Segment your email lists based on the stage of the funnel they're situated so you can create messaging specific to that segment
When it comes to email campaigns, avoid words that can trigger spam filters. This includes subject lines with all-caps, long URL links in the body of your email and a low text-to-image ratio.
Create case studies to demonstrate customer success stories using video that can be seen on your website and socials
Identify common pain points or FAQs and create content about each to fill the gaps.
Frequently review and analyse your Google Analytics to gain a better understanding of your website's visitor behaviour. Create more content around the themes most viewed.
Include clear call-to-action messaging in some of your social posts
Have consistent branding across all your channels to be more memorable
Explain complex topics using video in an interesting and engaging way
Use relevant and attractive visuals in your content to make it easier and faster to grab people's attention